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Press Releases from CORDURA® (5 total)

INVISTA’s CORDURA® Brand Unveils New Tough World Campaign

WICHITA, Kan. – Jan. 18, 2012 – INVISTA’s CORDURA® brand touts the durability of CORDURA® brand fabric and communicates its understanding that the world’s durable people need fabrics that can handle ultra durable environments. The campaign theme, “It’s a tough world out there. Gear up for it," aims to engage outdoor, travel and apparel customers as they adopt durable ingredients for their consumer products and provide links to request valuable…

CORDURA® Denim Fabric Featured in Latest Jeans from Swrve® Inc.

WICHITA, Kan. – January 18, 2012 – INVISTA’s CORDURA® brand, popularly known for its long-lasting durability, has been adopted by designers of Swrve®, a provider of stylish urban cycling apparel, to offer comfortable, yet high-performing cycling jeans. Made from comfortably durable CORDURA® Denim fabric, the jeans are customized for the urban biker and offer necessary flexibility and functionality without sacrificing everyday style and comfort. Additionally, CORDURA® Denim fabric affords the…

CORDURA® Fabric Featured in New Ultra Light Gear from Sea to Summit

WICHITA, Kan. – January 18, 2012 – To continue catering to outdoor enthusiasts seeking lightweight yet durable solutions, Sea to Summit has introduced the Ultra-Sil® Folding Bucket, Ultra-Sil® Kitchen Sink and Ultra-Sil® View Dry Sacks – all constructed with durable siliconized CORDURA® Ultralite fabric for optimal strength-to-weight ratio. Available in Spring 2012, these products are built for easy transport and bring convenience to the outdoors. “The Sea to Summit adoption of…

KLIM® Enduro Rider Pants Go Full Throttle On Durability

WICHITA, Kan. – June 14, 2011 – INVISTA announces the adoption of CORDURA® fabric in a new apparel line powered by KLIM®. CORDURA® fabrics are used throughout the collection’s premium line of pants specially designed for “enduro”motorcycle riders. "We needed a fabric that would withstand the challenges of the outdoor elements and the demands and rigors of extreme riders,” said KLIM® U.S. director of marketing, John Summers. “Renowned…
05-12-2011 | Sports
CORDURA®

CORDURA® Fabric Featured in Backpacker Magazine’s Editor’s Choice Pack

WICHITA, Kan. – May 11, 2011 – Granite Gear’s Blaze AC 60 Pack, constructed with CORDURA® fabric, a trademark of INVISTA, earned the 2011 Backpacker magazine Editor’s Choice Award. The pack, featuring 100D ripstop CORDURA® Ultralite fabric and 210D CORDURA® Lite fabric, is recognized for integrating Granite Gear’s ultra-light technology to create a pack with the ultimate combination of comfort, load control and durability. Designed as a light weight 60…

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