Press release
Durable CORDURA® Fabric Featured in New All-Star Chuck Taylor
WICHITA, Kan. – September 12, 2011 – INVISTA’s CORDURA® brand team announces the adoption of CORDURA® fabric by Converse Footwear in Japan as part of the newest design in their famous All-Star Chuck Taylor line. The collection features 1000 denier CORDURA® Classic and 1680 denier CORDURA® Ballistic fabrics.Paying homage to the long history of CORDURA® fabrics used in the military market, the shoe is available in camouflage or ballistic black styling.
“We can all remember the old-school “Chuck’s” from back in the day starting on the basketball court and making their way into pop-culture fashion,” says Cindy McNaull, global CORDURA® brand and marketing director. “Now, with the help of CORDURA® fabric, you can get a pair that has the durability to help the shoes last for future generations, and styles, to come.”
The construction is the same, reminiscent of the classic Chuck Taylor style that originated in the early 1920s with the rubber sole, high top laces and leather logo patch on the ankle. With the inclusion of CORDURA® fabric the time-tested shoe receives an upgrade in durability.
“CORDURA® fabric has always been known for its durability,” said Teppei Sasao, Head Designer of Converse Footwear in Japan. “Now as a key ingredient in our shoe we can provide modern style and durability against wear and tear thanks to the fabric’s reputation.”
The All-Star Chuck Taylor using CORDURA® brand fabric is manufactured by Converse Footwear and is currently only available in Japan.
To learn more about the new Converse Footwear in Japan All-Star Chuck Taylor featuring CORDURA® fabric, as well as more in-depth information about durable, versatile, reliable CORDURA® fabric technologies, please visit http://cordura.com/en/outdoor-products/converse_fp.html or www.CORDURA.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates
and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
# # #
Elizabeth Romero/Carrie Riggin
Howard, Merrell & Partners
8521 Six Forks Rd
Raleigh, NC 27609
Tel: 919-844-2714/919-844-2729
eromero@merrellgroup.com
criggin@merrellgroup.com
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