CORDURA® brand Business Supports Gear to Grow at Outdoor Retailer Summer Market 2011

WICHITA, Kan. – July 27, 2011 – During the upcoming Outdoor Retailer Summer Market held in Salt Lake City, Aug. 4 – 7, INVISTA’s CORDURA® brand team will host a gear drive to benefit Gear to Grow. A non-profit program, Gear to Grow is dedicated to providing donated gear from outdoor retailers and manufacturers to other non-profits that promote outdoor recreation.

As the official collection site, the CORDURA® brand booth (#38213) will keep a collection bin to gather gear for the program for the duration of the show. Exhibitors are encouraged to participate by dropping off surplus samples and equipment to the Gear to Grow donation bin during show hours. Prior to the show, exhibitors can ship donations to the Salt Palace Convention Center, along with gear they plan to exhibit.

“We are honored to support Gear to Grow by serving a as the collection hub for the gear drive to help support the organization’s mission of encouraging individuals to participate in outdoor recreational activities,” said Cindy McNaull, global CORDURA® brand and marketing director. “By engaging with Gear to Grow and the cause to encourage outdoor recreation, the CORDURA® brand team is able to put gear in the hands of those who wouldn’t otherwise be able to be active in the outdoors. Everyone is durable at heart and deserves to have the opportunity to be adventurous.”

Supporting Gear to Grow falls under an initiative of the corporate citizenship pillar of the CORDURA CaresSM program that demonstrates the company’s on-going commitment to the environment.

For organizations planning to ship gear to the gear-drive prior to the show, notify Gear to Grow at contact@geartogrow.org. During the show, the CORDURA® brand team will post updates regarding the gear-drive through social media channels, including Facebook and Twitter.

About Gear to Grow
The Gear to Grow program allows outdoor retailers and manufacturers to make tax-deductible gear donations for the benefit of getting more people involved in outdoor recreation. Simply put, Gear to Grow brokers gear between the donors and non-profit organizations whose primary missions entails getting people involved in outdoor activities. Based in Salt Lake City, Utah, the Gear to Grow program is a project of the Pacific Mountain Institute, a 501(c) 3 non-profit. The Gear to Grow program began in December 2009 and now serves more than 60 outdoor non-profit groups throughout the United States since.

For more information on Gear to Grow visit www.geartogrow.org.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook, Twitter and YouTube.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

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Rachel Kaylor
Howard, Merrell & Partners
8521 Six Forks Rd
Raleigh, NC 27615
Tel: 919-844-2749
rkaylor@merrellgroup.com

This release was published on openPR.