Press release
Timberland® Adopts Three Multi-Purpose CORDURA® Fabric Technologies
WICHITA, Kan. – September 4, 2012 – INVISTA’s CORDURA® brand fabric, popular for its long-lasting durability, is featured in new Timberland® apparel. Aimed to provide everyday wearers with water-resistant and enduring clothing solutions, Timberland chose CORDURA® brand fabric for the Men’s Water Resistant Tilt Denim Jeans, Men’s Cargo Canvas Short and Men’s Waterproof Marine Jacket to provide comfort and flexibility without sacrificing durability and style.“Customers are always looking for durable solutions—rain or shine,” said Cindy McNaull, global CORDURA® brand and marketing director. “Timberland has created some innovative designs using CORDURA® fabrics that help the wearer enjoy unexpected weather, without sacrificing style, durability, or comfort.”
CORDURA® brand fabrics are available in the following new Timberland® products:
Men’s Water Resistant Tilt Denim Jeans
With a water-repellent treatment, these jeans can be worn rain or shine. The slim fit design features traditional five-pocket styling and a zip fly. The jeans are made with comfortably durable CORDURA® Denim fabric and are based on an intimate blend of cotton and INVISTA’s T420 high tenacity nylon 6,6 fiber. Jeans made with CORDURA® Denim fabric are exceptionally durable without compromising on comfort and style, and when tested opposite similar weight traditional 100 percent cotton denim, are four times* more abrasion resistant.
Men’s Cargo Canvas Short
Perfect for everyday, warm-weather outdoor activities, the cargo short offers a relaxed fit designed to provide comfort and flexibility to the wearer. Plenty of storage is available in the cargo pockets and single-pleated welt back pockets. Made with CORDURA® NYCO fabric that is designed for stylish durability and delivers 4 times greater abrasion resistance versus comparable weight 100 percent cotton**, the Men’s Cargo Canvas short is ready to take on some serious activity, without sacrificing comfort and style.
Men’s Waterproof Marine Jacket
Laminated with 20,000 mm waterproof coating, the marine jacket is designed to keep the wearer dry and even features storm covers at the center placket and pockets. The jacket also dons a fully adjustable, packable hood with extra peripheral vision panels.
Timberland selected CORDURA® Naturalle™ fabric for this product. One of the brand’s most recent fabric innovations, CORDURA® Naturalle™ fabric provides a matte appearance similar to the look and feel of cotton while still incorporating the exceptional abrasion, tensile, and tear strength of high tenacity nylon 6,6.
To learn more about Timberland® products featuring CORDURA® fabric technologies, including Where to buy, visit www.Timberland.com. To learn more about CORDURA® fabric technologies, please visit www.CORDURA.com.
*Based on 465 g/m2 denim fabrics.
**Based on 410 g/m2 100 percent cotton duck fabric.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
# # #
Howard, Merrell & Partners
Elizabeth Romero
8521 Six Forks Road, Suite 400
Raleigh, NC 27615
eromero@merrellgroup.com
919-844-2714
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