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DAM Vendor celum Goes International

03-23-2011 06:01 PM CET | IT, New Media & Software

Press release from: celum

Michael J. Kraeftner, photo: Pixelkinder

Michael J. Kraeftner, photo: Pixelkinder

DAM vendor celum continues on the course of expansion set in 2010. After the opening of several offices around Europe and the United States and an accelerated partnership program, celum has arrived on the international business scene.

Digital Asset Management (DAM) solutions have become more and more important to multinationals as well as small- and medium-sized companies in the last decade. The need for central management and consistent decisions surrounding the intake, annotation, cataloguing, storage, retrieval and distribution of rich content grew enormously with the rise of social media marketing and CSS-based web presentations. The demand on text content, images and multimedia files generates a vast number of assets as well as an incredible amount of simultaneous users, workflows, and use cases.

celum solutions are well-known to Carl Zeiss, CreditSuisse, Decathlon, Hochtief, Linde Group, L'Oreal, MagnaSteyr, Migros, Silhouette, Specialized, Terex, Universal Music, University of St. Gallen, US Army, voestalpine, Volkswagen and 400 other leading organizations. The product range includes everything from a small group of users using a SaaS system (, to 10,000 users simultaneously using, editing, reviewing, and sharing rich media content.

celum is using this wave of success to hone its international profile and expand its European business. Michael J. Kraeftner, CEO of celum: “For years celum has acted as a global company. With the sharp increase in sales we are now developing formal structures in our most important markets. After the United States and France, the new subsidiary celum Germany GmbH has been formed.“

celum holding company is comprised of celum GmbH headquartered in Austria, celum France SARL, celum America Inc. and celum Germany GmbH. Additional offices, shareholdings and strong partnerships has made the Austrian software vendor into an important international player in the DAM market. Michael J. Kraeftner : “For celum the path is clear─an even faster and greater expansion of our international presence. We want to be next to our partners and customers while developing optimal projects in order to receive immediate feedback.”

On May 17th, you can learn more about celum solutions at the annual celum SUMMIT. The newly opened celum headquarters will be the venue for a full day of presentations, one-on-one talks, discussions, exhibitions, and networking opportunities. Best-practice presentations in Digital Asset Management, as well as hands-on workshops and DAM lectures will top off the SUMMIT agenda.

celum is the leading software company for enterprise digital asset management solutions. Our products automate and accelerate communication, marketing, and sales processes; reduce costs; and help our customers achieve greater flexibility in day-to-day operations. Over 350,000 users, from more than 450 companies in 31 countries, rely on celum software to deliver efficiency in digital asset management.
For more information, visit

celum gmbh
Carola Unterberger-Probst
Europaplatz 4, 4020 Linz
+43 (0) 732 71 65 29 129

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