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Enterprise Content Management reinvented—celum launches Product Media Management

11-07-2013 06:45 PM CET | IT, New Media & Software

Press release from: celum

Enterprise Content Management reinvented—celum launches

celum is proud to announce the reorganization and extension of its product portfolio with the introduction of celum Product Media Management. celum Product Media Management (PMM) is the one central system to manage, distribute and control multimedia product content by brands, product lines, markets or any other dimension.

PMM not only distributes content to different systems, but it controls and monitors content use, ensuring that all product-related content is in one place and its lifecycle controlled and tracked from the very first designs, through its use as marketing collateral, all the way up to the documentation of damages and product defects. Product Media Management means that rich content is managed independently of downstream applications and can easily be delivered to any related system like ERP, CRM, PIM, e-commerce, portals and social intranets.

PMM is a centralized content hub with a standardized I/O (powerful API and SDK) and allows users to manage all content in one place instead of multiple silos. It extends the reach, versatility and lifecycle of large, expensive solutions like ERP, PIM, e-commerce, portals, and WCM, protecting and leveraging investments in virtually any business-critical application. PMM is also perfect for dynamic, growing multinational organizations, effectively reducing costs during expansion and the creation of new products, brands, regions, markets or locales.

Moreover, celum Product Media Management consolidates and integrates different PIM/ERP/CRM systems, localizes and translates product content, and helps manage product packaging. celum Product Media Management also allows for the management of multi-region product content regardless of language.

A typical challenge companies may face
ACME Corp. is a large industrial player with 50,000 employees and numerous B2B and B2C brands, and it is dealing with a growing challenge: With over 800,000 SKUs, ACME has millions of files in different languages, purposed for different markets and available in different variants for an ever-growing number of devices. Whether within ACME’s internal commerce and POS systems, or externally, where ACME needs to fulfill the specific criteria of many different retail partners, content delivery needs to be overhauled and streamlined. ACME relies heavily on video for its website and depends on other rich content for its manuals. The company has also started using social media networks to deliver engaging content directly to the end user, strengthening the recognition of its brands. In addition, ACME is planning a large website makeover, the introduction of a new CRM and ERP platform and has recently acquired a modern PIM/PCM system. All those systems offer limited and siloed management capabilities for rich content. Maintaining meaningful control over multimedia content in these systems increases the return on investment and reduces redundancies.

The celum solution
celum’s Product Media Management suite is the ideal solution to ACME Corp’s challenges: All content is located in one place and identified by SKU, brand, market and related application, and digital rights management allows content’s lifecycle to be tightly controlled. celum PMM is easy to deploy, runs on virtually any IT infrastructure and scales with the client’s needs. Every cent spent on celum has been shown to save at least 3 cents on other related projects and solutions¬—a 300% return on investment.

“Communicating celum’s SYNERGY platform as what it actually is allows us to point our clients’ attention towards its real strengths more effectively. So if you are a large company with an expansive product lineup, not using a system like celum Product Media Management is to your detriment, and you should definitely take a closer look at celum SYNERGY,” advises Michael J. Kraeftner, Founder & CEO of celum.

About celum Product Media Management
celum Product Media Management (PMM) is the one central system to manage, distribute and control multimedia product content by brands, product lines, markets or any other dimension. Product Media Management means that rich content is managed independently of downstream applications and can easily be delivered to any related system like ERP, CRM, PIM or others, effectively eliminating the threat of multiple content silos. Running on celum’s renowned SYNERGY platform, celum Product Media Management is the only software of its kind, and it can be easily extended to Social Media Content Management and Digital Asset Management services. Further information can be found at

About celum
celum is where content technology meets user-centered software. celum products are not bound to a single department or company division but empower a multitude of users from very different backgrounds to achieve better, faster, and more engaging results for rich and complex content.

celum is the leading software developer for product and brand identity solutions. celum products automate and accelerate communications, marketing and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations. Over 750,000 users, from more than 650 organizations in 32 countries, rely on celum software to deliver true efficiency in digital asset management. For more information, please visit

celum gmbh
Birgit Wollner
Passaustraße 26, 4030 Linz, Austria
+43 (0) 732 71 65 29 0

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