Customer request satisfied
A year after markilux's new awning fabric collection was introduced into the market, the company has said it is completely satisfied with the feedback it has received from its customers. The more comprehensive layout of the collection, the large range of plain-coloured fabrics and false plains, as well as the variety of fabric patterns, have been shown to cater to the taste of both professional and retail customers.
According to Annette Busch, Textile Designer at markilux, a lot of hard work and passion went into creating the 2018+ fabric collection. "There is a lot of anticipation with regard to how the market will react to the new patterns and colours", she says. Therefore, it is all the more pleasing, when the customer response is positive. In her experience, the new collection is a good working tool for professional partners, but also for retail customers. In addition to the differentiation between the basic and exclusive collections, the collection as a whole has been built on carefully assorted colour groups. "This is very helpful in day-to-day use. There are so many patterns to choose from, but you can also narrow down the choice based on a particular colour group when making a fabric selection", Annette Busch explains.
Fashionalbe: plain colours and grey tones are popular on the patio
Plain awning covers are being chosen more frequently, and make up a large part of the collection. According to Ms Busch, plains and finely textured patterns form a clear and maybe even market-leading trend, and therefore one of the most important elements in the awning fabric collection. Grey as a colour theme has established itself as one of the big contenders. "At the moment, grey is our colour purchased most often, whether as a plain or fienley textured plain colour. I am glad that we went to so much effort with these shades of colour in such an extensive range", the fabric designer emphasizes. The response to the stylish blue tones is still somewhat reserved, even though blue has also turned out to be a fashionable colour. Even though the designs have been received with excitement, customers may need more time before they take a chance on an elegant dark blue with a pinstripe look.
Exclusively woven, for a particular taste
Ms Busch is certain that the purchase of a particular awning cover depends on how fashionable, trend-conscious, bold or conservative a customer is. "We can easily see this in our exclusive collection. The patterns in the new 'Mouliné colour gradient yarn', the 'special effects', as well as the fashionable covers are primarily in demand by customers who are looking for something special and expressive that sets them apart from the mainstream", she emphasizes. This is a welcome sign as this collection has been made to be an eye-catcher, stand out and be a conversation piece. With the collection, the company wants to show what is possible and serve exclusive tastes. With its variety, the collection also provides an unrivalled, multi-facetted choice of patterns inspired by classic, extravagant or modern styles.
Timeless, though designed in a modern style
Annette Busch believes that modern trends in particular are a driving force. Non-colour shades from the grey-beige-brown spectrum are colours of choice for many products and are therefore well represented in the fabric collection as well. This is a megatrend that will continue for years, which makes the markilux collection well-positioned for the future. The colourful patterns in particular have a lot of potential when one wishes to make a powerful statement. Ms Busch has already thought ahead, saying: "There are still a lot of ideas that are waiting in the wings. Things are under development that will further refine the collection and which will also differentiate it from the competition in the future too. Over the coming years and beyond we will be working on the many ideas coming out of the current collection. Because tomorrow already starts today."
For further information, please visit: markilux.com
markilux stands for “Design Made in Germany”, innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.
An der Alten Ziegelei 34
Fon: +49 (0) 251-1347740
Fax: 49 (0) 251-1347738
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Customer request satisfied here
News-ID: 1645894 • Views: 801
More Releases from Markilux
Keeping the heat out
Vertical roller blinds make sure the house stays cool and save energy at the same time. Climate change has been blessing / cursing us with hot summers for a few years already. To keep temperatures bearable in house, air conditioning units and fans are being used more and more. However, these tend to use a lot of power. Consequently it makes more sense to shade large vertical areas of glass with
More time outdoors
Awnings make outdoor living possible in almost any weather Anyone buying a quality awning today usually gets more than just sun protection. Because there are special extras such as matching side screens and vertical blinds. To a certain extent these additional features turn the products into general all-round weather protection. Even when the sun isn't shining, you can still sit back and relax outside. Awnings provide shade. They provide protection against warmth
Fast track to your dream awning
The markilux configurator facilitates product selection In the search for an awning, useful online tools can be very helpful: for example the configurator provided by markilux. It will help you to quickly find exactly the right sun protection. Anyone planning to buy an awning for a patio or balcony will be taken with this practical tool: the markilux product configurator. This recently relaunched online tool is very easy to use. It invites
Privacy with a special appeal
New wind protection and extra privacy for patios and gardens When you're enjoying a relaxing moment, you do not want to be disturbed by prying eyes. On your patio or balcony, you usually need extra protection to ensure privacy, for example with the textile screen system "format" from markilux. The more hectic everyday life becomes, the more you want to be able to enjoy leisure time without being disturbed. Not only in
More Releases for Busch
Busch solutions for Industry 4.0 at ComVac
The Busch Vacuum Pumps and Systems trade show appearance received a great response from visitors to ComVac, the leading international trade show for compressed air and vacuum technology, held in Hanover, Germany. The interested trade show crowds were able to discover the topic of Vacuum 4.0 and the best-fitting innovative vacuum solutions at Busch. Numerous visitors took the opportunity to talk to the Busch vacuum experts. With Vacuum 4.0, Busch is
Busch successful at Fakuma 2017
The trade show appearance of Busch Vacuum Pumps and Systems generated a great deal of interest amongst more than 48,000 visitors to the international trade fair for plastics processing in Friedrichshafen. The specialist audience used the opportunity to discuss highly energy-efficient and economical vacuum solutions with Busch’s vacuum experts. Vacuum technology plays a central role in many applications relating to the processing and treatment of plastic. Visitors came from 25 countries,
Busch successful at ComVac 2017
The Busch Vacuum Pumps and Systems trade show presentation received a great response from the nearly 30,000 visitors at the Leading Trade Fair for Compressed Air and Vacuum in Hanover, Germany. The interested trade show crowds were able to discover the varied world of vacuum at Busch and find out about highly energy-efficient and economical vacuum solutions. Numerous visitors from 47 different countries used the opportunity to talk to the Busch
Busch at the ICCG 2016 in Braunschweig
The latest vacuum technologies from Busch attracted a great deal of interest at the International Conference on Coatings on Glass and Plastics (ICCG) in Braunschweig. The annual conference, which is organized by the Fraunhofer IST, is accompanied by a trade exhibition. As the conference had an international focus, participants from all over the world had the opportunity to talk to Busch about the best vacuum solutions for coating processes. Vacuum
Busch successful at Powtech
There was a strong response to the new Mink MV claw vacuum pump from Busch at POWTECH 2016 in Nuremberg. This new series is the result of continuous further development of vacuum claw technology, which has become the industry standard for pneumatic suction conveying in the food industry, for material feed during plastic processing, and for powder and granulate conveying in the chemical and pharmaceutical industries. Visitors facing the question of
Busch introduces the first hygienic vacuum pump
The first vacuum pump with hygienic design in the world has been introduced by Busch Vacuum Pumps and Systems. This new rotary vane vacuum pump was developed specially for foodstuffs packaging with tray sealers and thermoforming machines, and is designed to be cleaned using steam jets and conventional detergents. The unit surfaces are smooth and slightly inclined, allowing water and detergent to drain away after cleaning to leave a residue-free