Customer request satisfied
A year after markilux's new awning fabric collection was introduced into the market, the company has said it is completely satisfied with the feedback it has received from its customers. The more comprehensive layout of the collection, the large range of plain-coloured fabrics and false plains, as well as the variety of fabric patterns, have been shown to cater to the taste of both professional and retail customers.
According to Annette Busch, Textile Designer at markilux, a lot of hard work and passion went into creating the 2018+ fabric collection. "There is a lot of anticipation with regard to how the market will react to the new patterns and colours", she says. Therefore, it is all the more pleasing, when the customer response is positive. In her experience, the new collection is a good working tool for professional partners, but also for retail customers. In addition to the differentiation between the basic and exclusive collections, the collection as a whole has been built on carefully assorted colour groups. "This is very helpful in day-to-day use. There are so many patterns to choose from, but you can also narrow down the choice based on a particular colour group when making a fabric selection", Annette Busch explains.
Fashionalbe: plain colours and grey tones are popular on the patio
Plain awning covers are being chosen more frequently, and make up a large part of the collection. According to Ms Busch, plains and finely textured patterns form a clear and maybe even market-leading trend, and therefore one of the most important elements in the awning fabric collection. Grey as a colour theme has established itself as one of the big contenders. "At the moment, grey is our colour purchased most often, whether as a plain or fienley textured plain colour. I am glad that we went to so much effort with these shades of colour in such an extensive range", the fabric designer emphasizes. The response to the stylish blue tones is still somewhat reserved, even though blue has also turned out to be a fashionable colour. Even though the designs have been received with excitement, customers may need more time before they take a chance on an elegant dark blue with a pinstripe look.
Exclusively woven, for a particular taste
Ms Busch is certain that the purchase of a particular awning cover depends on how fashionable, trend-conscious, bold or conservative a customer is. "We can easily see this in our exclusive collection. The patterns in the new 'Mouliné colour gradient yarn', the 'special effects', as well as the fashionable covers are primarily in demand by customers who are looking for something special and expressive that sets them apart from the mainstream", she emphasizes. This is a welcome sign as this collection has been made to be an eye-catcher, stand out and be a conversation piece. With the collection, the company wants to show what is possible and serve exclusive tastes. With its variety, the collection also provides an unrivalled, multi-facetted choice of patterns inspired by classic, extravagant or modern styles.
Timeless, though designed in a modern style
Annette Busch believes that modern trends in particular are a driving force. Non-colour shades from the grey-beige-brown spectrum are colours of choice for many products and are therefore well represented in the fabric collection as well. This is a megatrend that will continue for years, which makes the markilux collection well-positioned for the future. The colourful patterns in particular have a lot of potential when one wishes to make a powerful statement. Ms Busch has already thought ahead, saying: "There are still a lot of ideas that are waiting in the wings. Things are under development that will further refine the collection and which will also differentiate it from the competition in the future too. Over the coming years and beyond we will be working on the many ideas coming out of the current collection. Because tomorrow already starts today."
For further information, please visit: markilux.com
markilux stands for “Design Made in Germany”, innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.
An der Alten Ziegelei 34
Fon: +49 (0) 251-1347740
Fax: 49 (0) 251-1347738
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Customer request satisfied here
News-ID: 1645894 • Views: 1171
More Releases from Markilux
No more relying on the weather
markilux has equipped an Australian winery with a large awning system The Brokenwood winery is in the Hunter Valley in New South Wales, Australia. In October last year, the outside terrace of the estate was fitted with an awning system from manufacturer markilux. The newly designed open space can now be used for events and wine tastings whatever the weather. Over the past 50 years, Brokenwood, just over 165 kilometres north-west of
Marketing with a clever strategy
In recent years, markilux has developed its marketing systematically and with vision Making a brand known and giving it a positive image requires well-planned marketing. That is certainly the markilux strategy. For the awning specialist, this also includes supporting its specialist dealers in a variety of ways in sales and service. This strengthens the brand and at the same time promotes sales for the specialist dealers. "It is a challenge to convince
Popular fabric back in the range
"vuscreen Alu" will once again be part of the new markilux fabric collection After over a year's break, awning specialist markilux has decided to once again include the fabric "vuscreen Alu" in its portfolio of solar protection materials. The high demand from specialist dealers has convinced the company to offer a limited selection of patterns from early autumn. At the end of 2021, the fabric "vuscreen Alu" was withdrawn from the current
Restaurant terrace protected from the weather
markilux furnishes event location in Mannheim with an awning system The restaurant and café "bootshaus" in Mannheim has had its outside terrace covered with a large awning, the "pergola stretch" from markilux. This means the location now also offers an outdoor dining area protected from the vagaries of the weather. The "bootshaus" restaurant is situated next to the Luisenpark, very close to Mannheim's television tower, looking over the river Neckar. The restaurant
More Releases for Busch
Busch Vacuum Solutions at IFFA 2022
Energy-efficient and sustainable vacuum solutions for the meat industry From May 14 to 19, 2022, Busch Vacuum Solutions will be showcasing its latest vacuum solutions for the processing and packaging of meat and alternative proteins at IFFA in Frankfurt am Main. For the first time, the meeting place for the global meat industry is once again focusing on the face-to-face encounter of the industry, and Busch will welcome visitors to
Busch Vakuumteknikk AS and VakuumConsult AS become Busch Vacuum Solutions Norway …
VakuumConsult AS was founded by Ivar Berg in 1999 and has since then established itself as the dominant company in medium and high vacuum in Norway. The company has been a dealer for Alcatel, which later became Adixen before the company was bought out by Pfeiffer Vacuum. Ivar Berg, and his son Espen, have delivered excellent products and excellent customer service over many years and are recognized names in the
Busch China celebrates 20th anniversary
The history of Busch Vacuum Solutions in China can be traced back to 1981. A first contact at the Hanover Fair paved the way for Busch Vacuum Solutions to China. At that time, China was still in transition and the industry of vacuum was just being established. As one of the first Western companies, Dr. Karl Busch and his wife Ayhan set off for the distant country with a vacuum
New Leak Detectors from Busch
Busch Vacuum Solutions has now introduced two new leak detectors to the market. They are ideal for testing the tightness of vacuum systems or individual vacuum components and for locating possible leaks and quantifying their leakage rate. The two new leak detectors TAPIR HL 1102 A and 2216 A operate with helium or hydrogen as a tracer gas and can detect leaks with a leakage rate of up to 5
Busch successful at Fakuma 2017
The trade show appearance of Busch Vacuum Pumps and Systems generated a great deal of interest amongst more than 48,000 visitors to the international trade fair for plastics processing in Friedrichshafen. The specialist audience used the opportunity to discuss highly energy-efficient and economical vacuum solutions with Busch’s vacuum experts. Vacuum technology plays a central role in many applications relating to the processing and treatment of plastic. Visitors came from 25 countries,
Busch successful at ComVac 2017
The Busch Vacuum Pumps and Systems trade show presentation received a great response from the nearly 30,000 visitors at the Leading Trade Fair for Compressed Air and Vacuum in Hanover, Germany. The interested trade show crowds were able to discover the varied world of vacuum at Busch and find out about highly energy-efficient and economical vacuum solutions. Numerous visitors from 47 different countries used the opportunity to talk to the Busch