Spain is the only EU5 True Fleet Market with a growth in December
Within the top ten brands there was not even one which kept its position from last year’s December. With + 34.4% Volkswagen took the lead followed by BMW who had a remarkable December, gaining no less than four positions thanks to an impressive + 59.4% which resulted in BMW’s highest market share since February 2013. Spanish fleets seem to have a particularly strong appetite for BMW’s “X” model range. X1, X3 and X5 all more than doubled their volume, the X4 grew by “only” + 72.2% and the all-new X2 was already 4th within the internal brand ranking, leaving behind the 1 Series and 3 Series.
Renault dropped from rank number one into third position ahead of SEAT, Peugeot, Ford and Mercedes. Citroën and Toyota managed to achieve exactly the same number of fleet registrations in December (1,227 units to be precise) and Audi completes the top 10. Outside of this list were two brands that deserve a mention as well. Thanks to an impressive + 31.5% Volvo ranked 12th and achieved a market share of 3.5% which is the Swedish manufacturer’s best in the past eleven years! And MINI (16th, + 24.6%) even achieved its best ever True Fleets market share in Spain.
Medium Passenger Cars: becoming a slow seller?
One of the traditional, classic vehicle segments is coming under (volume) pressure: the market share for the group of medium size passenger cars was the lowest it has ever been before. This decline is not due to only a few models; it’s a more serious issue as no less than 11 out of the top 15 models had to face a reduced registration volume compared to December ’17! Hard to believe that Medium cars were the second-best segment until 2013, still in third position in 2016 and now ranking only sixth since July 2018. And the erosion of its share even seems to be accelerating.
DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.
Dataforce Verlagsgesellschaft für Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Phone: +49 69 95930-250
Fax: +49 69 95930-333
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