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SoQuero Is Google AdWords Certified Partner

05-05-2010 10:47 AM CET | IT, New Media & Software

Press release from: Intershop Communications AG

Google launches new certification program for agencies
- Qualification requires comprehensive training and tougher exams
- SoQuero is a Google AdWords Certified Partner, effective immediately

Frankfurt am Main, April 30, 2010 – SoQuero GmbH, a subsidiary of Intershop Communications AG, has been awarded Google AdWords Certified Partner status as Google launches a new certification program for agencies. SoQuero is one of the first agencies in Germany to be part of the program from the outset.

The new certification replaces the Google Advertising Professionals program and features a more rigorous qualification process. The main difference is that agencies must now pass two exams instead of one. After successfully negotiating a basic exam, agencies need to complete an advanced exam for Search (search advertising network), Display (YouTube and content network), or Analytics (Google Analytics including analysis tools and technology). Training requirements have also been stepped up in terms of strategic and tactical knowledge and the new exams are more challenging than the previous ones.

As a Google AdWords Certified Partner, SoQuero is ideally positioned to deploy the wealth of functions and tools provided by Google AdWords in everyday SEA campaign management activities (http://www.soquero.com/press-release/items/soquero-is-google-adwords-certified-partner.html) for the benefit of its customers.

About Soquero:
The SoQuero GmbH (founded in 2004) is one of the leading providers of innovative and comprehensive online marketing solutions. The Frankfurt-based agency offers consulting services, campaign management and powerful software solutions for the acquisition of new customers via the Internet. On behalf of its clients, SoQuero adopts measures like search engine optimization and marketing, product data marketing as well as online cooperation and affiliate program controlling. The clients of SoQuero include among others: Best Western Hotels, Frankfurter Allgemeine Zeitung, Hawesko, Merck Chemie, Mettler Toledo and Plus.de. The SoQuero GmbH is a subsidiary of the Intershop Communications AG. For further information, refer to www.soquero.de.

Heide Rausch
Tel: +49.3641.50-1000, pr@intershop.de, www.intershop.de/news

INTERSHOP Communications AG
Intershop Tower
D-07740 Jena
http://www.intershop.de/

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