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Press Releases from ethority GmbH & Co. KG (4 total)

Bad Grades for Barack Obama

ethority analyzed around 90,000 authentic user opinions found in forums, blogs and news sites concerning the two candidates running for president of the USA. German-, English- and Spanish-speaking contributions on the internet were evaluated and show that the democratic candidate Barack Obama has a greater buzz (percentage) compared to his republican competitor John McCain. However, in terms of sentiment, especially among German- and Spanish-speaking internet users, McCain and Obama are

International Press Partners for Social Media Studies

At the moment ethority is working on a study about the US presidential elections 2008. Our database for this study is a compilation of user opinions found in social media such as forums, weblogs and newssites. These user opinions concern the two candidates Barack Obama and John McCain in general, as well as their image, climate protection, immigration policy and campaign topics such as education, trade, health, foreign and security policy.

Facebook, Myspace, LinkedIn and Xing are the major topics within the world wide …

Social networks enjoy increasing popularity with internet users. There is hardly a better way to take care of one’s personal circle of friends or business network. But which communities enjoy a good reputation with their German and English users and which do not? Which networks within the eight surveyed linguistic areas is talked about most frequently on the web? Which opportunities do network operators provide for marketers to use these

ethority Study: The Travel Trend on German Web 2.0

According to the latest studies (AGOF), more than 50% of the German internet users look for travel destinations via the internet. The ethority study about travel trends 2008 within the German web illustrates which holiday destination and which types of leave are frequently discussed in weblogs and online communities. In the course of the ethority study “Travel Trends 2008“, about 6500 user opinions have been evaluated. Concerning German users, the results

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