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International Press Partners for Social Media Studies

08-14-2008 05:06 PM CET | Politics, Law & Society

Press release from: ethority GmbH & Co. KG

At the moment ethority is working on a study about the US presidential elections 2008. Our database for this study is a compilation of user opinions found in social media such as forums, weblogs and newssites.

These user opinions concern the two candidates Barack Obama and John McCain in general, as well as their image, climate protection, immigration policy and campaign topics such as education, trade, health, foreign and security policy. Since this is an international matter, we will account for English speaking as well as German and Spanish speaking internet users. Our crawler technology searches for all relevant user postings, verifies and categorizes them automatically.

The Financial Times Germany (FTD) will be presenting this study exclusively for the German market in August. Moreover, to accompany this study, we interviewed Stefan Prystawik (Republicans Abroad) and Shari Temple (Democrats Abroad) and produced a podcast focusing on campaign strategies 2.0 in the USA. The podcasts will soon be available on our Website.

Another highly interesting project we are working on at the moment, is a CEO reputation index of the Fortune 500. In collaboration with manager magazin, ethority already conducted a similar study focusing on the “German” Fortune 500.

Now, we are looking for a partner outside of Germany who is interested in presenting a social media study. Of course, we are open to further suggestions and appreciate new ideas.

Fiana de Guzman
PR- Manager

T +49 (0)40.300.699.833
F +49 (0)40.300.699.844

fiana.de.guzman(at)ethority.de
xing: www.xing.com/profile/Fiana_deGuzman

ethority GmbH & Co. KG
Büschstr. 7 (Ecke Gänsemarkt)
D-20354 Hamburg
www.ethority.de
www.ethority.net/blog/

ethority is a social media analysis company that specializes in monitoring and analyzing social media for online and word-of-mouth marketing. We emphasize our multilingual capabilities and international approach by providing multilingual market research and marketing tools in order to enhance your brand’s popularity, its sales and the target group’s conception of it. Our capabilities extend into consulting, planning and execution of word-of-mouth marketing strategies.

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