openPR Logo
Press release

Bad Grades for Barack Obama

08-29-2008 03:21 PM CET | Politics, Law & Society

Press release from: ethority GmbH & Co. KG

ethority analyzed around 90,000 authentic user opinions found in forums, blogs and news sites concerning the two candidates running for president of the USA. German-, English- and Spanish-speaking contributions on the internet were evaluated and show that the democratic candidate Barack Obama has a greater buzz (percentage) compared to his republican competitor John McCain. However, in terms of sentiment, especially among German- and Spanish-speaking internet users, McCain and Obama are nip and tuck. Buzz-wise both candidates’ scores are almost even throughout English-speaking contributions on the web.

Never before has a US presidential election attracted that much attention and raised such an interest in Germany, as it is the case today. One of the most crucial reasons most likely to cause this effect is its strong presence on the internet. Both campaigns actively use web 2.0 services such as forums, blogs and social networks to get their “word” across. But what campaign related topics are discussed most frequently on the web and how do internet users react to or reflect those topics? How high is the buzz on the internet concerning the two candidates? Are there differences across various language areas when it comes to user opinions of Obama and McCain and their political views?

David Nelles, publicist at ethority, interprets the results of the study as follows:
This buzz analysis shows that campaign managers in the US are not only aware of the change of social media consumption but anticipate it. User generated communication channels are used in the USA, as well as in German- and Spanish-speaking communities, to discuss political topics related to the upcoming presidential election this November. This change of media usage should inspire German campaign managers to follow this example. If the big German parties still want to reach their voters in the future, they have to make room in their campaigns and integrate digital communication channels, because they constitute an unprecedented opportunity to participate in the decision-making process. Internet users have long reached beyond classic forms of media such as print and TV. While it was hard to form a political opinion aside from traditional media and the circle of family and friends before there was web 2.0, YouTube & Co. provide a platform with exponential growth where opinions are formed and decisions are made.

Fiana de Guzman
PR-Manager

T +49 (0)40.300.699.833
F +49 (0)40.300.699.844

fiana.de.guzman@ethority.de
xing: www.xing.com/profile/Fiana_deGuzman/

ethority GmbH & Co. KG
Büschstr. 7 (Ecke Gänsemarkt)
D-20354 Hamburg

www.ethority.de
www.ethority.net/blog/

ethority is a social media analysis company that specializes in monitoring and analyzing social media for online and word-of-mouth marketing. We emphasize our multilingual capabilities and international approach by providing multilingual market research and marketing tools in order to enhance your brand’s popularity, its sales and the target group’s conception of it. Our capabilities extend into consulting, planning and execution of word-of-mouth marketing strategies.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Bad Grades for Barack Obama here

News-ID: 52290 • Views: 1338

More Releases from ethority GmbH & Co. KG

International Press Partners for Social Media Studies
At the moment ethority is working on a study about the US presidential elections 2008. Our database for this study is a compilation of user opinions found in social media such as forums, weblogs and newssites. These user opinions concern the two candidates Barack Obama and John McCain in general, as well as their image, climate protection, immigration policy and campaign topics such as education, trade, health, foreign and security policy.
Facebook, Myspace, LinkedIn and Xing are the major topics within the world wide …
Social networks enjoy increasing popularity with internet users. There is hardly a better way to take care of one’s personal circle of friends or business network. But which communities enjoy a good reputation with their German and English users and which do not? Which networks within the eight surveyed linguistic areas is talked about most frequently on the web? Which opportunities do network operators provide for marketers to use these
ethority Study: The Travel Trend on German Web 2.0
According to the latest studies (AGOF), more than 50% of the German internet users look for travel destinations via the internet. The ethority study about travel trends 2008 within the German web illustrates which holiday destination and which types of leave are frequently discussed in weblogs and online communities. In the course of the ethority study “Travel Trends 2008“, about 6500 user opinions have been evaluated. Concerning German users, the results

All 4 Releases


More Releases for German

German Maritime Security 2018, German Government Statement!
Despite all international and national efforts, piracy remains a serious peril for the international shipping industry. Especially in Asia (i.e. Chittagong/Bangladesh or on the Strait of Malacca), but also in South America (e.g. Bay of Santos/Brazil or in the port of Callao/Peru) robbery or piracy there has recurred in the recent past. At the West African coast the number of incidents had raised even by 50% with 66 incidents this
More German Investments Mean More German Translations
Why Language Continues to be an Obstacle for Investing in Germany Germany is one of the prime markets for foreign investments, with an estimated 4% of global direct investment making its way into the country. In fact, the world’s second richest man, Warren Buffett, who is only beaten to the top spot on the financial leaderboard by Microsoft Founder Bill Gates, believes Germany to be a ‘great market’, and confirms the
German Design Award 2015
German Design Council Awards a Special Mention to the LR 1000 Laboratory Reactor and Nominates the Tube Mill Staufen, Germany, February 23, 2015 — For the second time, a device produced by IKA® Werke has received the "Special mention for exceptional design quality" award from the German Design Council. The company was presented with the award in the "Excellent Product Design — Industry" category as part of the German Design Award 2015
German Local Trade Tax
All the companies in Germany are liable to pay not only corporate income tax, whose rate is nowadays about 15% of the annual profit of the company, but also trade tax (Gewerbesteuer), which is a tax of German characteristics. Why would we say that trade tax is of German characteristics? Because it is different from the corporate income tax, which is charged by the German Federal Government and it is difficult
Integral Launches German Bureau
Integral Launches German Bureau Appoints Suchit Manchanda as the Head of Operations January 4, 2010: Germany: Integral Fusion, a leading software services firm, has launched operations in Germany and announced the appointment of Suchit Manchanda as their Managing Director. The German bureau will be responsible for strategic business development in European Union organizations and client servicing. Suchit a world class MBA from Hochschule Nürnberg, Germany and a Masters in IT from Jamia
ISPA – German Masters 2008
Magdeburg – Over the long weekend of the 4. Mai more than 1.000 Skat players filled the Mittelland hall in Barleben. The tournaments of the 30. German Mastery and the 27. open International German Single Mastership were held by the International Skat Players Association, ISPA Germany. Patrons of the Games were the 1st Barleber Skat sports club e.V. and the Skat club \"Burger Ihleskater\", whose good organization together with the