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Serious Technology races into Singapore

09-29-2008 06:25 PM CET | IT, New Media & Software

Press release from: Serious Technology Sdn Bhd

Serious Tecnhnology

Serious Tecnhnology

Bruce Persaud appointed as Managing Director of Serious Technology Pte Ltd.

SINGAPORE, SEPTEMBER 25th 2008, Serious Technology (Serioustec) is making in-roads into Singapore publishing market through the newly incorporated local entity. Already present in the local publishing market with three clients: Viscion Media Group, Expat Living and Editec International Pte Ltd, Serioustec appoints Mr Bruce Persaud as the new managing director. Bruce is well known in the publishing industry around the region through his previous work with Adobe Systems Pte Ltd. Bruce comes with a wealth of experience from Adobe Systems where he was responsible for bringing new innovative solutions for design, web, video and mobile to the media and publishing industry in Southeast Asia .

"We are happy to have Bruce joining the 'serious' family as he brings on vast experience and contacts in Singapore as well as the region, This also marks the maturity of Serioustec as Bruce will not only be looking at the Singapore market but also emerging markets in Southeast Asia" quoted John Fong, Chief Executive of Serioustec Group of Companies.

"We will continue to push both our own products such as Newsroom Dashboard, Softpress and Dakode whilst continue to explore new opportunities for WoodWing Publishing Solution, ELVIS - Content Management and TELL Advertising solution, currently, we have clients spread from Cambodia to Indonesia and we are positive with the market potential in this region", added Bruce Persaud, Managing Director of Serious Technology Pte Ltd.

Softpress is an innovative "virtual" publication tool that provides publishers and advertisers feedback and enables them to monitor response with the unrivalled "dot-reporting" system — monitoring ad clicks and reader viewing preferences real time basis.

Dakode provides the latest technology to bridge print-to-mobile based on the industry standard 2D Barcodes. It will provide a new revenue channel to traditional print publishers to further expand their advertising and editorial reach.

About Serious Technology
Serioustec comprise of passionate individuals who believe in what they do. We focus on online and offline publishing solutions ranging from web, print to mobile platform. Working with ADOBE and WoodWing, we are the market leader in editorial and publishing solution in Southeast Asia.

Level 42, Suntec Tower Three
8 Temasek Boulevard
038988 Singapore

Tel: +65 68663660
Fax: +65 68663636

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