Press release
SUV lift French True Fleet Market to record high
Similar to Germany the True Fleet Market of its western neighbour state France achieved a new all-time record as well. With a count of more than 467,000 new passenger car registrations for full year 2016 the growth rate amounted to an impressive + 9.0%. As the Private Market growth was flat (+ 0.3%) the Total Market share of both True Fleets and Special Channels (Short Term Rentals, Dealerships/Manufacturers) peaked with 23.2% and 27.3% respectively.Market leader Renault was able to increase the fleet volume with a double-digit growth of +11.4% followed by Peugeot, Citroen and Volkswagen. On ranks number 5-7 we can find the premium package of BMW, Audi and Mercedes all significantly growing with rates of 15.9%, 10.9% and 15.5%. The Top 10 list is completed by Nissan, Ford and Opel.
The analysis on model level underlines the dominance of the home brands. Volkswagen Golf as the first non-French competitor is ranked 12th in 2016. Beside the Golf only Nissan Qashqai, Volkswagen Passat and Audi A4 were able to find a place within the 20 most preferred models for French company car drivers.
Eight years of consecutive growth finally brought the SUV to the vehicle segment pinnacle. Pushing its volume above 2015s by a remarkable 29.5%, SUV finally took the crown from Small Cars. The most popular market players are Renault Kadjar and Renault Captur followed by Nissan Qashqai, Peugeot 2008, Volkswagen Tiguan and BMW’s X1 which gained no less than 17 positions in the ranking.
DATAFORCE – Focus on Fleets
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.
Mario Zagar
Dataforce Verlagsgesellschaft für Business Informationen mbH
Hamburger Allee 14
60486 Frankfurt am Main
Germany
Phone: +49 69 95930-229
Fax: +49 69 95930-333
E-Mail: mario.zagar@dataforce.de
www.dataforce.de
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