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Creative FX help launch new Volkswagen Crafter

08-04-2011 08:05 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Creative FX

/ PR Agency: RONIN Marketing
The fleet of new Volkswagen Crafters

The fleet of new Volkswagen Crafters

Vehicle wrapping specialist, Creative FX, has wrapped 95 Volkswagen Crafters as part of the launch campaign for the new model.

The new VW Crafter, available in showrooms nationwide from August 1st, is set to cause a stir in the van market, as the German manufacturer has set new class standards for emissions and running costs. The launch campaign, which plays on this, includes text written in a petrol hose and claims ‘our biggest van is more fuel efficient than ever before.’

The vinyl graphics, produced by Creative FX, were printed on to 3M vinyl, guaranteed to last five years, using a Grenadier printer and outdoor inks. It took four specially trained Creative FX installers four days to apply the graphics to 95 Volkswagen Crafters - 59 in Grimsby and 36 in Sheerness. The vans have now been distributed to Volkswagen dealers nationwide.

Creative FX is a long-standing partner of Volkswagen. “We have helped the company to launch a number of new vehicles, including the Caddy Maxi and most recently the new Amarok pick-up truck,” says Creative FX director, Sean Davis.

The previous Crafter model achieved EEV (Enhanced Environmentally Friendly Vehicle) status, but Volkswagen has further improved the van’s environmental credentials with the introduction of a smaller diesel unit, already used in the VW Caddy, Transporter and Amarok pick-up truck. Average fuel economy in the new model is up to 38.7 mpg and emissions have been reduced by over 10 per cent to 199 g/km.

About Creative FX

Creative FX is a Bromley-based company specialising in vehicle livery and automotive services, as well as signage and display projects.

We specialise in the design, production and installation of vehicle wraps for both the commercial and retail sectors. Any design can be used from simple text and logo to a fully photographic vehicle wrap. We also provide stoneguard and window tinting services.

As well as wrapping individual vehicles, the Creative FX team has also carried out projects for major car manufacturers, and has completed numerous special commission projects for events and charities, such as: Arsenal FC (Teenage Cancer Trust); Audi (the featured sculpture at the 2009 Goodwood Festival of Speed); Nissan (163 Union Jack-wrapped Micras, for the Government vehicle scrappage scheme): and an Electric G-Wiz, sold by Gordon Ramsay at a charity auction for nearly £50,000.

Creative FX is an authorised supplier of vehicle badging for a number of leading car manufacturers including Audi, Toyota GB and Renault UK.

Sean Davis
Creative FX
145 Masons Hill

+44 (0) 20 8313 1146

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