How Small Businesses Get Their Voices Heard In Today's Crowded Market Place

Eagan, Minnesota, 2-2-06

Today's crowded market place has produced a sea of copy cat businesses. Customers are bombarded every day with over 3000 impressions to buy. How can a small business owner compete in this crowded environment?

Successful small businesses are now using a 3 Step Formula to get their voices heard. When they apply this formula, they easily separate themselves from other businesses. They give customers a reason to buy from them and not their competitors. Imagine, customers coming to your business rather than you chasing customers.

The first step is to stop trying to market to everyone. The only way you can get heard in the crowded market place is to select a particular group of customers who have a particular problem that your business solves. Become an expert and serve one group of customers.

The second step is to create a marketing message that makes sense to your group of customers. Your message needs to be different from your competitors. Your message needs to make sense to your customers. Your message must be easily communicated.

The third step is to create an offering that is attractive to your target group. When you really know your customer group, you know what excites them and what makes them want to buy now. Offering are not always a sale. There are many motives that inspire customers to buy.

When you complete these three steps, you now have the tools you need to get more customers from the crowded market place.

The 3 Step Formula is a formula that works with any business! It has been used in small businesses of various shapes and sizes. It is a formula that matches the ways customers buy in today's market place.

Visit the new Successful Marketing Tools Blog to learn how this formula works. The Blog allows you to make comments,ask your own questions and read what other small business owners are saying about the power of this formula. Go to www.successfulmarketingtools.com and click on the blog.

Al Hanzal has been working with small business owners and independent professionals over the past three years. He has publishes his results in a free monthly electronic magazine entitled, "The Small Business Tool Box."

Contact Al Hanzal for more insights into this topic. Direct line: (651) 485-3340: you can email him at al@successfulmarketingtools.com. Other helpful information regarding small business marketing efforts can be found at: http://www.successfulmarketingtools.com


For More Information Contact:

Al Hanzal
al@successfulmarketingtools.com
www.successfulmarketingtools.com

This release was published on openPR.