Sales of Incontinence Skin Care and Body Wash Products in U.K. Bolstered by Rising Bowel Disease Cases, finds TMR

The U.K. incontinence skin care products and body wash market is currently under pressure to increase awareness levels on the modern products available in incontinence skin care. Incontinence skin care products face a major challenge of social stigma and overall ignorance, therefore creating a barrier between sales and supply, even though demand is slowly increasing, Transparency Market Research says in a new study.

A consolidated U.K. incontinence skin care products and body wash market is being pushed forward by a consistently increasing rate of patients who are suffering from bowel diseases such as hyperacidity and IBS. Coloplast Corp., Johnson & Johnson, Kimberley-Clark Corp., are three of the top five players in this market who had collectively held nearly 57% of its revenue in 2014. Svenska Cellulosa Aktiebolaget – the company that launched a wide array of incontinence products under its TENA brand in 2014 – was the leading player in the market at the time.

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According to Transparency Market Research, these key players in the U.K. incontinence skin care products and body wash market are currently pulling high investment rates in their research and development efforts, as well as product innovations.

Incontinence Skin Care Products Manufacturers Stretch R&D Budgets to Improve Sales

The two major drivers for the U.K. incontinence skin care products and body wash market so far are the increasing rates of bowel diseases and the growing awareness among consumers regarding modern and convenient products. Both drivers require an extensive amount of research and development investment to work out in favor of the players.

With the rising number of bowel disease cases, the market players need to look for healthier and more effective products to manufacture. As for the social stigma, key companies are already putting their best marketing foot forward to generate consumer awareness and an overall positive attitude towards incontinence skin care products.

Ecommerce Proves Beneficial for Incontinence Skin Care Product Sales

Alternatively, players are also increasing their presence over online stores, owing to the fact that consumers find it a lot more comfortable and convenient to purchase incontinence skin care and body wash products online. Currently, almost half the total sales in the U.K. incontinence skin care products and body wash market are being completed online, due to the ecommerce boom as well as the increasing preference of customers to avoid publically purchasing these products.

Although it is also observed that the rate of purchases in groceries and drugstores is improving as well, it is not as significantly high as online purchases. This trend is expected to continue till 2023.

Growing Geriatric Population to Open Major Opportunities for Incontinence Skin Care Product Manufacturers

The elderly people in the U.K. had already outnumbered the citizens below 16 years by 2012. This disparity of demographics is expected to continue into the foreseeable future, thereby creating a greater number of opportunities for the U.K. incontinence skin care products and body wash market.

The tally of the U.K. incontinence skin care products and body wash market revenue is expected to reach US$50.1 mn by the end of 2023. It was valued at US$38.7 mn in 2014 and is expected to continue expanding at a CAGR of 2.6% from 2014 to 2023.

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This release was published on openPR.