openPR Logo
Press release

European Consortium seeks to create new platform for design and supply of customised safe toys

04-21-2016 02:27 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: AIJU

Ibus and EU emblem Logos

Ibus and EU emblem Logos

The EU funded Horizon 2020 iBUS project consortium is developing a new internet based business model, providing a platform for both, the design and the implementation of a sustainable local supply chain, of demand driven customised toys, meeting all product safety legislation within the EU.

Ibi, April 21th, 2016. iBUS (integrated business model for customer driven custom product supply chain) is developing a new business model, based on new developments in internet and manufacturing technologies. The model will involve end users developing new personalised products that are sold and produced locally and sustainably.
The project is coordinated by the University of Limerick (Ireland) with European partners including retailers and manufacturers and centres across Europe including LeFabShop, Mcor technologies, Entellexi, the University of Paderborn and AIJU.
The main focus of iBUS is to drive sales for EU traditional toy and furniture manufacturers by leveraging internet based technologies, focusing on safe products, quality, design and innovation. In this new iBUS model consumers become designers, designing, customising and placing orders for their own products online in the iBUS cloud. “At the core of this new business model are children, hobbyists and independent professional designers, who can design products anywhere on-line or at their participating retailer,” said Con Sheahan, iBUS project co-ordinator, University of Limerick. “In the new iBUS model toys are designed and created by our children instead of marketed to our children.”
iBUS foresees a new role for retailers, that will see the return of local toy shops to our towns and communities. The retailers will provide in-shop Fab Labs or Maker facilities, with new manufacturing technologies such as 3D printing and manufacturing. Here users, with little or no knowledge of design techniques, will be able to design their own toys with the help of their local toy shop. Safeguards within the iBUS software platform will ensure that the products designed comply with all relevant product safety guidelines.
Ramon Flor, from the retail partner Juguettos, states “The iBUS platform constitutes a business opportunity for the distributors of traditional toys, so they can learn first-hand the tastes and trends of users, strengthen their links with the consumer and also supplement their traditional activity”.
It is the vision of iBUS to replace the current mass import of toys into the EU, with safe toys produced sustainably within Europe. The retailers will work closely with local manufacturers, which can produce locally and sustainably small volumes or even exclusive customised products, into an international supply chain, with a quick turnaround.
Con Sheahan says “iBUS will enable toy and furniture manufacturers to selectively exploit disruptive technologies such as the Internet and additive manufacturing or 3D printing to locally fulfill the demand for safe customisable products. iBUS will boost our local and national economies by revitalising local retailing and manufacturing ….
Suny Martínez, from AIJU states that “the iBUS system will allow the self-design of children’s products and their manufacture by additive manufacturing technologies, without any compromising of safety requirements. It is important to highlight, that currently home designed toys for 3D printing do not have any checks for the toy safety and this will be one of the main values of the iBUS system”.

About AIJU:
AIJU, as European technological centre of reference in children products and additive manufacturing technologies, participates in all the tasks of the project, involving their highly specialised staff in children’s products safety, environment, pedagogy, market and product, design, Information technology, materials and additive manufacturing, 3D printing manufacturing processes.
We can highlight the presence of two Spanish toy enterprises: JUGUETTOS and Fábrica de Juguetes SLU., which will be key in the determination of the iBUS platform requirements and the sale and manufacturing of personalised toys through this platform.

About iBUS
The iBUS project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 646167. The content of this publication does not reflect the official opinion of the European Union. Responsibility for the information and views expressed lies entirely with the authors.
For additional information subscribe for updates at:
If you are interested in joining a Special Interest Group that will influence this business model development… please contact

Media contact information.
Project manager contact: John Mulcahy
Dissemination manager contact:

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release European Consortium seeks to create new platform for design and supply of customised safe toys here

News-ID: 334464 • Views: 646

More Releases from AIJU

Increase children’s creativity by web-based customization possibilities and 3D …
3D printing technologies are being considered by some innovator leaders as a production method like any other, although some adjustments, innovations and improvements are still required. Additionally, it has been detected that fully functional business models that consider AM technology within its supply chains are not yet available. Therefore, the project iBUS was conceived for the supply of custom-driven customised toys. First technical developments allowing a web-based customization to generate the
The design of the pilot plant for the valorisation of zamak waste starts
The beginning of GREENZO’s compacted pilot plant will allow for first-quality zinc oxide from by-products of the Zamak transformation industry. To this day, LIFE+ GREENZO project is totally immersed in the design phase and technology testing of the pilot plant. It is expected to have the final design at the end of this month of May, when the physical development of the pre-industrial pilot plant will start, it is foreseen to
New pilot plant for the obtention of zinc oxide from zamak waste
The implementation of this pilot plant at industrial scale will allow to valorise waste coming from the zamak transformation industry and currently managed by depositing it in safety landfills, thus reducing the costs charged to manufacturing companies for its management. The new pilot plant will allow the valorisation of waste generated within the industrial processes of injection of zamak pieces for its application in products of great usability, like the manufacturing
Establishment of the composition and requirements of new formulations for bio-ba …
These formulations, filled with almond shell, are totally innovative and will allow the manufacturing of toys and auxiliary furniture on biodegradable matrixes with very appealing aesthetic characteristics. The characteristics and parameters of bio-based plastic colorants on biodegradable matrix with almond shell fillers to be processed by injection moulding have been determined within the LIFE MASTALMOND Project. These new formulations will be applied to toy and auxiliary furniture products, to adapt the

All 5 Releases

More Releases for Europe

Synthetic Biology Market – Europe
Synthetic Biology Market Europe is expected to reach USD XX Billion by 2026 from USD XX Billion in 2016 at a CAGR of XX% (Detailed analysis of the market CAGR is provided in the report). Synthetic biology has expanded into various interdisciplinary fields that may be defined as the combination of artificial design and engineering to produce biological systems, chemicals or living organisms. Synthetic biology is also used for improving applications
Europe Wooden Doors Market
Europe Wooden Doors Market This report studies the Wooden Doorsmarket status and outlook of Europe and major countries, from angles of players, countries, product types and end industries; this report analyzes the top players in Europe and major countries, and splits the Wooden Doors market by product type and applications/end industries. The global Wooden Doors market is valued at XX million USD in 2018 and is expected to reach XX million
Europe Radiotherapy Market
The Europe Radiotherapy Market research report consists of a primary and secondary research along with an in-depth analysis of the quantitative and qualitative aspects by the expert industry analysts and professionals, leading management bodies, to gain a profound insight of the industry as well as the industry performance. The Europe Radiotherapy Market report presents a lucid picture of the current industry landscape, including the historical and projected market size, based
Europe Business Assembly
The Europe Business Assembly (EBA) is an international corporation for the evolution and implementation of economic and social development. The company was established in April 2000 and its history shows a plethora of promising initiatives, creative growth and professional victories. EBA’s activity demonstrates the capabilities and power of professional partnership. The year 2000 saw the beginning and the foundation of EBA with the signing of the memorandum of cooperation and
Smartsourcing in Eastern Europe
In 2008 the outsourcing business of Eastern Europe was estimated at nearly $2 billion, representing just a tiny fraction of the global IT outsourcing market, estimated at about $386 billion. According to the Gartner Dataquest predictions, in the next four years Eastern Europe is expected to outstrip the rest of the offshore market concentrated mainly in the “classical” locations like India. By 2010 Eastern Europe’s IT outsourcing market share is
Home Control conquers Europe
European Home Control Summit attracts participation from leading International companies and organizations 29. February 2008 - Copenhagen/Frankfurt - The first European Wireless Home Control Summit on 9 April 2008, taking place parallel to Light + Building, features leading companies such as Merten, Horstmann, Danfoss, and market researcher Parks Associates as well as publicly funded organizations like the Danish Energy Saving Trust (DEST) presenting the newest trends, products and market strategies pertaining