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AdSpruce’s Dynamic End Cards bring new level of engagement to mobile web video

03-27-2015 07:24 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AdSpruce

London, UK - Improved method of creating post-view engagement in pre-roll video proving popular with mobile video advertisers.

Mobile video advertising technology company AdSpruce® has announced a brand new feature to be placed at the end of mobile video adverts which will be available for advertisers and publishers across all smartphones, feature phones and multimedia phones.

Dynamic End Cards are placed at the end of a video advert giving consumers the option to click through to the brand’s landing page, social media site, app download, e-commerce site or simply increase the virality of the video ad. This allows for a tangible and measurable call to action for brands and advertisers.
The delivery of the touch-friendly Dynamic End Cards ultimately gives advertisers a high-impact call to action at the end of their video adverts. This allows for advertisers to gain increased engagement and reach from their campaigns.

The Dynamic End Card can be tailored to fit the needs of a specific brand depending on the campaign vertical, enhancing brand favourability and interactivity.

AdSpruce CEO Ian Mullins said: “The Adspruce Dynamic End Card technology gives advertisers exactly what they want - high-performance, full-screen advertising delivered to an engaged audience on premium publishers. Through Dynamic End Cards we can offer advertisers video ads with guaranteed engagement. By placing click-through opportunities at the end of the video we can ensure that advertisers are driving the most engaged users to their point of sale, social network page or product website. We are delivering an audience who has shown an intent to learn more about a product or brand, an audience that is far more likely to generate revenue for brands than those offered by other networks.”

AdSpruce is VAST-compliant and is certified by Sizmek, adding further authenticity and security to the platform’s ad serving ability.

AdSpruce currently delivers over 300 million video advertising spots every month and has a rapidly growing network of premium video publishers across the world. To find out more about AdSpruce’s mobile video advertising capabilities, visit the website at www.adspruce.com.

AdSpruce is a mobile video advertising platform which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce enables publishers to maximise revenue from their mobile websites by providing an industry-first mobile web SDK that integrates video advertising across video inventory. The AdSpruce mobile web SDK provides the first solution for trackable pre-roll advertising on feature phones as well as any smartphone or tablets. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, 2013), but only a tiny proportion of devices support HTML5 ad units. Using the AdSpruce SDK, publishers can monetise more of the mobile traffic to their website to generate new revenue.

AdSpruce provides brands and agencies with a media-rich advertising solution for brands wanting to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimizes video delivery for any device worldwide and supports a range of 3rd party tracking including VAST and ad formats such as YouTube video ads.

Founded in 2011, AdSpruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

AdSpruce,
6 Dylan Thomas Center,
Somerset Place,
Swansea,
SA1 1RR

Contact - April Jones
Email - april@adspruce.com

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