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AdSpruce extends exclusive advertising network to help developers monetize HTML5 games.

07-11-2014 06:26 PM CET | Media & Telecommunications

Press release from: AdSpruce

Proprietary cross platform ad-serving technology uses video advertising campaigns to monetize any HTML5 game on the mobile web.

Mobile video advertising network and technology company AdSpruce has announced an extension of their ad delivery technology, giving mobile web game developers the opportunity to monetize any game on the mobile web through video advertising campaigns.

The announcement will be a welcome relief to mobile game developers, many of whom have struggled to generate traction and significant ROI from traditional app stores and are now seeking a viable alternative for the monetization of mobile games.

In joining the AdSpruce publisher network, game developers, publishers and gaming portals will gain access to the “Native Ad Serving Platform”, a proprietary technology developed by AdSpruce that can dynamically insert, target, track and deliver a wide range of innovative mobile video advertising formats to the mobile web on over 15,000 unique mobile devices. This technology gives game developers the first real opportunity to pursue ad-funded revenue models on the mobile web. The Native Ad Serving Platform allows game developers to monetize their games using a variety of premium video ad formats – from rich-media video banners to interstitial video ads and “Watch-To-Access” ads that provide players with targeted, relevant video ads prior to the start of a game.

AdSpruce CEO Ian Mullins spoke in-depth regarding the partnership “We are looking to provide a truly innovative service in the mobile web gaming sector. Our unique mobile web SDK and cross-platform ad-serving capabilities enable developers to fully pursue ad-funded monetisation on the mobile web in a way that suits the developer. Our technology gives developers control over exactly how many ads they want users to see and where they want them to appear. We provide revenue without ruining the in-game experience for the players. With AdSpruce handling monetization, developers are now free to concentrate on what they do best – make great games”.

AdSpruce’s solutions for game developers come at a time when many of the larger mobile game developers (such as Zynga) are creating new games and porting existing titles to HTML5 amid concerns of rising acquisition costs for app installs and questionable churn rates. AdSpruce has opened up a clear opportunity for forward thinking developers to create profitable games and apps on the mobile web.

About AdSpruce®

AdSpruce is a mobile video advertising network which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce provides an industry-first mobile web SDK that integrates video advertising into publishers’ mobile video websites, enabling them to maximise revenue. The AdSpruce mobile web SDK provides the first solution for trackable pre-roll advertising on feature phones. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, February 2013), but only a tiny proportion of devices support HTML5 ad units, which has, until now, been the only way to deliver video ads on the mobile web. Using the AdSpruce SDK, publishers can monetise more of their mobile web traffic to generate new revenue.

AdSpruce provides brands and agencies with a video advertising solution to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimises video delivery for any device worldwide and supports a range of 3rd party tracking such as VAST and ad formats like YouTube videos.

Founded in 2011, Ad Spruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

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