openPR Logo
Press release

Mobile Video Ad Serving Platform dramatically increases video inventory availability in Asian markets

07-09-2014 07:03 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AdSpruce

London - AdSpruce’s cross platform ad-serving technology allows advertisers to dynamically target, deliver and track mobile video ad campaigns to any mobile device.

AdSpruce, the mobile video ad serving platform, has announced an update to its industry-first mobile web SDK which allows for dynamic ad delivery across any mobile device. This platform is the only of its kind to deliver a high volume of reach and scale to advertisers on over 15,000 devices, which is especially relevant to the emerging Asian markets, such as India, Singapore and Malaysia where mobile video advertising is becoming an increasingly lucrative market. India is currently the second largest market for mobile advertisements in the world and with their proprietary technology AdSpruce can provide advertisers with access to new and exclusive audiences who would otherwise be very hard to reach through traditional marketing methods.

The ad delivery platform allows brands and agencies to stream and track video advertising campaigns directly to the hands of consumers via premium mobile TV publishers, websites and social video platforms. By drawing upon AdSpruce’s proprietary technology and experience in delivering mobile video, brands are able to mobilise their video campaigns through a variety of interactive ad formats, thus creating non-intrusive, long-form advertising spots with high engagement rates that simultaneously entertain and inform their audience.

The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which dynamically optimises video delivery for any device worldwide under variable network conditions. As well as including AdSpruce’s own comprehensive tracking and reporting metrics the platform also supports a range of 3rd party tracking such as VAST and ad formats like YouTube videos. With video advertising now becoming one of the most effective brand builders and with online video consumption at an all-time-high in markets such as India, video advertising is an effective and current means of reaching consumers.

Ian Mullins, CEO of AdSpruce, believes the success of the ad serving platform lies in its compatibility with any device and its backend ad server infrastructure: “Our ad serving platform was designed to show video ads in the highest possible quality in all network conditions. Our technology optimises the viewing experience for the user and if the user has a good advertising experience not only does this mean more qualified clicks for brands but it also means the consumer will continue using our publisher partner’s website, creating a sustainable advertising business model for all involved.”

Ryan Davies, Marketing Manager for AdSpruce, spoke of their growing publisher network and tracking: “We want to give advertisers and brands a premium ad delivery experience that is persistent with the quality of their TV and desktop offering, both in terms of the quality of the delivery and the prestige of the publishers. On top of that we strive to deliver transparent reporting and metrics so brands know exactly where their ads have been shown and how successful they have been.”

Whilst video has previously played a minor role in mobile advertising due to technology constraints, particularly on low-end devices, AdSpruce’s new technology opens up the field to an estimated three billion mobile device users.

With a host of premium TV and video publishers currently signed up and hundreds of advertising campaigns delivered, AdSpruce is emerging as a leader in the mobile video advertising industry.

To find out more about AdSpruce visit www.adspruce.com.

About AdSpruce®

AdSpruce is a mobile video advertising network which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce provides an industry-first mobile web SDK that integrates video advertising into publishers’ mobile video websites, enabling them to maximise revenue. The AdSpruce mobile web SDK provides the first solution for trackable pre-roll advertising on feature phones. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, February 2013), but only a tiny proportion of devices support HTML5 ad units, which has, until now, been the only way to deliver video ads on the mobile web. Using the AdSpruce SDK, publishers can monetise more of their mobile web traffic to generate new revenue.

AdSpruce provides brands and agencies with a video advertising solution to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimises video delivery for any device worldwide and supports a range of 3rd party tracking such as VAST and ad formats like YouTube videos.

Founded in 2011, Ad Spruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

Ryan Davies - Marketing Manager,
AdSpruce,
6 Dylan Thomas Center
Somerset Place,
Swansea,
SA1 1RR

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Mobile Video Ad Serving Platform dramatically increases video inventory availability in Asian markets here

News-ID: 291292 • Views: 17812

More Releases from AdSpruce

AdSpruce reinvents mobile video advertising in Singapore with outstream, native …
Mobile video advertising industry leader, AdSpruce®, has upgraded its mobile video technology to locally adserve high-quality outstream, native and rich-media video ads with more interactive options than any other Supply Side Platform. Throughout 2016, AdSpruce has been focusing much of its attention on the Southeast Asian markets, in particular emerging mobile-first markets such as Vietnam, Indonesia and the Philippines. In an attempt to reach the most mobile-first countries in the
AdSpruce announce the release of Outstream Mobile Video 2.0 with advanced intera …
Mobile video ad tech industry leader AdSpruce® announces a significant update to its outstream mobile video advertising technology to meet the increasing tracking, viewability and dynamic optimisation needs of both advertisers and premium publishers. Unlike instream advertising which places video ads within a video stream like pre-roll adverts, outstream video advertising places ads outside their usual placement. Appearing within the content of the page such as between two paragraphs or within
AdSpruce delivers rich-media mobile advertising to Vietnam - one of the fastest …
Mobile video advertising industry leader, AdSpruce®, has upgraded its interactive mobile video adverts technology to better support interactive rich-media mobile adverts in Vietnam. This opens new premium inventory to brands and agencies and enables premium publishers to maximise their ad revenue through video and rich media ads. Following 18 months of research and test campaigns across more than 2000 different devices and 500 million ad requests, AdSpruce has now enhanced
AdSpruce brings mobile ad interactivity to feature phones and phones with poor c …
Mobile video ad tech industry leader, AdSpruce®, enhances its ad platform to allow advertisers to dynamically target, deliver and track interactive video and rich media ad campaigns on low-end feature phones and any device with low connectivity. This is enabling advertisers to reach emerging-class consumers in the rural areas of Southeast Asia, India, LATAM and Africa, covering many of the fastest growing mobile markets worldwide. Southeast Asia is an area

All 5 Releases


More Releases for Spruce

Smart Irrigation Software Market 2025 Covered Top Key Players: Rachio, Hydrawise …
In 2018, the global Smart Irrigation Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025. This report focuses on the global Smart Irrigation Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Smart Irrigation Software development in United States, Europe and China. Get
Global Green Technology in Construction Market Challenges and Standardization 20 …
Qyresearchreports include new market research report "Global Green Technology in Construction Market Size,Status and Forecast 2018-2025" to its huge collection of research reports. This report focuses on the global Green Technology in Construction status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Green Technology in Construction development in United States, Europe and China. In 2017, the global Green Technology in Construction market size was
Green Technology Market – A comprehensive study by Key Players: GE, Siemens, S …
Latest research study from HTF MI with title Global Green Technology by Manufacturers, Regions, Type and Application, Forecast to 2023. The Research report presents a complete assessment of the market and contains Future trend, Current Growth Factors, attentive opinions, facts, historical data, and statistically supported and industry validated market data. The study is segmented by products type, application/end-users. The research study provides estimates for Global Green Technology Forecast till 2023.
World Civil Aircraft Floor-standing Weighing System Market 2018 - Henk Maas, Vis …
Apex Market Reports, recently published a detailed market research study focused on the “Civil Aircraft Floor-standing Weighing System Market” across the World, regional and country level. The report provides 360° analysis of “Civil Aircraft Floor-standing Weighing System Market” from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the World PP Pipe industry, and estimates the
Hardware Store Software Market 2018 Global Analysis By Key Players – AmberPOS, …
Summary WiseGuyReports.com adds “Hardware Store Software Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023” reports to its database. This report provides in depth study of “Hardware Store Software Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Hardware Store Software Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an
Global Green Technology in Construction Market 2017-2022: Spruce Finance, Vivint …
The Global Green Technology in Construction market research Report during 2017 to 2022 provide depth perception of the major regional market standing of the Green Technology in Construction trade on a international level that basically focuses the core regions that contains of continents such as North and South America, Europe, Africa and Asia and therefore the key countries like USA, Germany, India, China and Japan. Get Sample Copy of Report Here: