openPR Logo
Press release

AdSpruce® Unveils Industry-First Mobile Video Advertising SDK for Mobile Web.

09-18-2013 05:52 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AdSpruce

AdSpruce is a Mobile Video Advertising Network and Technology Provider

AdSpruce is a Mobile Video Advertising Network and Technology Provider

AdSpruce releases mobile web SDK, allowing publishers and developers to tap into the feature phone market which is estimated to consist of around 3 billion devices globally.
London, UK – AdSpruce, the mobile video ad network, has just released their Software Development Kit (SDK). Developed in stealth for the last 18 months, the AdSpruce mobile web SDK enables the delivery and tracking of video advertising on any mobile device. Previously only smartphones could deliver video ad campaigns, but this industry-first technology makes it possible to reach feature phones and allows advertisers to deliver clickable video ads to all kinds of mobile devices. AdSpruce’s technology covers all of the complexities associated with mobile video delivery such as wide variations in screen size, bandwidth and processors as well as operating systems. The latest solutions draw more and more users to mobile TV and video, opening new opportunities for advertisers to reach consumers through highly engaging video adverts.

The inclusion of industry-standard tracking and location-based delivery means that advertisers can benefit from AdSpruce’s technology break-through. Prior to AdSpruce’s development, robust tracking and reporting was only possible on smartphones, however, AdSpruce’s solution also includes delivery, tracking and click-through for feature phones. The AdSpruce Native Ad Server inserts ads into video content or before a video starts. This means that mobile video advertising can reach consumers when they are fully immersed in the viewing experience, enhancing brand recall and product knowledge.

Publishers will be able to insert AdSpruce’s SDK into their sites once they have signed up to the AdSpruce Publisher Network. AdSpruce will then serve targeted ads for their audiences helping them to generate revenue from traffic which was previously not monetised.

Whilst the feature phone market has previously played a minor role for advertising, largely due to technology constraints, AdSpruce’s new technology opens the advertising market up to an estimated three billion feature phone users. Smartphones may be on the rise but feature phone sales are still on a par with smartphone purchases as stats reveal that 49.3% of the 426 million mobile devices sold in Q1 2013 were feature phones. With AdSpruce’s mobile video solution the differences between smartphones and feature phones can be considered obsolete.

AdSpruce CEO Ian Mullins stated, “Feature phones provide a significant opportunity to reach a new audience in established and emerging markets. The AdSpruce mobile web SDK technology was developed to capitalise on billions of feature phones in use today and the increasing demand for video ads on any device using the mobile web. Until the development of the AdSpruce mobile web SDK, advertisers have been unable to deliver video ads to feature phones users and therefore publishers could not monetise all of their mobile web traffic. The AdSpruce mobile web SDK provides an effective solution to deliver ads to all mobile devices and eliminate these concerns.”

With a host of premium TV and video publishers currently signed up and hundreds of advertising campaigns delivered, AdSpruce is emerging as a leader in the mobile video advertising industry.

To find out more about AdSpruce visit www.adspruce.com.

AdSpruce is a mobile video advertising network which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce provides an industry-first mobile web SDK that integrates video advertising into publishers’ mobile video websites, enabling them to maximise revenue. The AdSpruce mobile web SDK provides the first solution for VAST-compatible pre-roll advertising on feature phones. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, February 2013), but only a tiny proportion of devices support HTML5 ad units, which has, until now, been the only way to deliver video ads on the mobile web. Using the AdSpruce SDK, publishers can monetise more of their mobile web traffic to generate new revenue.

AdSpruce provides brands and agencies with a video advertising solution to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimizes video delivery for any device worldwide and supports a range of 3rd party tracking such as VAST and ad formats like YouTube videos.

Founded in 2011, Ad Spruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

Ryan Davies
AdSpruce
6 Dylan Thomas, Swansea Marina
Swansea
sa1 1rr

Email: marketing@yamgo.com
Tel: 020 72052254

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release AdSpruce® Unveils Industry-First Mobile Video Advertising SDK for Mobile Web. here

News-ID: 270838 • Views: 2070

More Releases from AdSpruce

AdSpruce reinvents mobile video advertising in Singapore with outstream, native …
Mobile video advertising industry leader, AdSpruce®, has upgraded its mobile video technology to locally adserve high-quality outstream, native and rich-media video ads with more interactive options than any other Supply Side Platform. Throughout 2016, AdSpruce has been focusing much of its attention on the Southeast Asian markets, in particular emerging mobile-first markets such as Vietnam, Indonesia and the Philippines. In an attempt to reach the most mobile-first countries in the
AdSpruce announce the release of Outstream Mobile Video 2.0 with advanced intera …
Mobile video ad tech industry leader AdSpruce® announces a significant update to its outstream mobile video advertising technology to meet the increasing tracking, viewability and dynamic optimisation needs of both advertisers and premium publishers. Unlike instream advertising which places video ads within a video stream like pre-roll adverts, outstream video advertising places ads outside their usual placement. Appearing within the content of the page such as between two paragraphs or within
AdSpruce delivers rich-media mobile advertising to Vietnam - one of the fastest …
Mobile video advertising industry leader, AdSpruce®, has upgraded its interactive mobile video adverts technology to better support interactive rich-media mobile adverts in Vietnam. This opens new premium inventory to brands and agencies and enables premium publishers to maximise their ad revenue through video and rich media ads. Following 18 months of research and test campaigns across more than 2000 different devices and 500 million ad requests, AdSpruce has now enhanced
AdSpruce brings mobile ad interactivity to feature phones and phones with poor c …
Mobile video ad tech industry leader, AdSpruce®, enhances its ad platform to allow advertisers to dynamically target, deliver and track interactive video and rich media ad campaigns on low-end feature phones and any device with low connectivity. This is enabling advertisers to reach emerging-class consumers in the rural areas of Southeast Asia, India, LATAM and Africa, covering many of the fastest growing mobile markets worldwide. Southeast Asia is an area

All 5 Releases


More Releases for Spruce

Smart Irrigation Software Market 2025 Covered Top Key Players: Rachio, Hydrawise …
In 2018, the global Smart Irrigation Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025. This report focuses on the global Smart Irrigation Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Smart Irrigation Software development in United States, Europe and China. Get
Global Green Technology in Construction Market Challenges and Standardization 20 …
Qyresearchreports include new market research report "Global Green Technology in Construction Market Size,Status and Forecast 2018-2025" to its huge collection of research reports. This report focuses on the global Green Technology in Construction status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Green Technology in Construction development in United States, Europe and China. In 2017, the global Green Technology in Construction market size was
Green Technology Market – A comprehensive study by Key Players: GE, Siemens, S …
Latest research study from HTF MI with title Global Green Technology by Manufacturers, Regions, Type and Application, Forecast to 2023. The Research report presents a complete assessment of the market and contains Future trend, Current Growth Factors, attentive opinions, facts, historical data, and statistically supported and industry validated market data. The study is segmented by products type, application/end-users. The research study provides estimates for Global Green Technology Forecast till 2023.
World Civil Aircraft Floor-standing Weighing System Market 2018 - Henk Maas, Vis …
Apex Market Reports, recently published a detailed market research study focused on the “Civil Aircraft Floor-standing Weighing System Market” across the World, regional and country level. The report provides 360° analysis of “Civil Aircraft Floor-standing Weighing System Market” from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the World PP Pipe industry, and estimates the
Hardware Store Software Market 2018 Global Analysis By Key Players – AmberPOS, …
Summary WiseGuyReports.com adds “Hardware Store Software Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023” reports to its database. This report provides in depth study of “Hardware Store Software Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Hardware Store Software Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an
Global Green Technology in Construction Market 2017-2022: Spruce Finance, Vivint …
The Global Green Technology in Construction market research Report during 2017 to 2022 provide depth perception of the major regional market standing of the Green Technology in Construction trade on a international level that basically focuses the core regions that contains of continents such as North and South America, Europe, Africa and Asia and therefore the key countries like USA, Germany, India, China and Japan. Get Sample Copy of Report Here: