Designed By Lounge, Loved By You: The Valentine’s Collection Of The Year Has Just Landed

Recently named as the UK’s Fastest Growing Fashion Brand, Lounge Underwear have released their exclusive new Valentine’s Collection. With lingerie being the go-to gift for many this season, they are on a mission to have everyone falling in Lounge love with their in-house designed Valentine’s Collection.

Designed by Lounge, loved by you. The brand’s recent Valentine’s campaign captures the beauty behind their new Intimates Collection with a raw, stripped back studio feel - featuring original sketches from their in-house designers to put the spotlight on the innovation and luxury of this show-stopping collection.

For many brands, Valentine’s Day is celebrated as a day to show your partner unrivaled love but for Lounge Underwear, it’s more than that with their tireless mission to empower women worldwide to love everything that makes them unique. And what better way to embrace all of that than with luxurious lingerie that will have them falling head over heels in love - with themselves!

Discover these lavish new styles. Perfect as a gift for that extra special someone, or for showing yourself the love you deserve:

GIA INTIMATES SET

This timeless intimates set is a statement piece featuring ruffled and embroidered details and designed with soft mesh and structured boning to enhance curves. Looking for that ‘wow’ moment? This set is perfect for you. Gia Intimates Set, Red, £80.

KATYA INTIMATES SET

Lounge in pure luxury and fall head over heels in love with this four piece intimates set. Ruched cups and floral embroidery help create the perfect Valentine’s lingerie, paired with stunning details such as flattering cut-outs and sexy added straps. Katya Intimates Set, Red, £80.

GABRIELLA INTIMATES SET

This classic four piece Intimates set is ready to steal hearts. Cut-out features, scalloped edges and dainty embroidery makes this piece oh-so romantic. Complete with additional standout heart shaped hardware, what’s not to love? Gabriella Intimates Set, Maroon, £75.

WHITNEY INTIMATES SET

Pretty in pink? Powerful in pink. This style will have you lovestruck. Make sure all eyes are on you with this four piece set featuring cut-out elements, satin binding and mesh and embroidered panels. It’s love and Lounge at first sight. Whitney Intimates Set, Hot Pink, £75.

Beyond these beautiful new collections, there are so many other Lounge favourites that are perfect for the Valentine’s season, whatever your style. From classic underwired sets to ultra-comfy wire-free sets, Lounge’s complete collection has so many heart-stealing pieces.

MILA INTIMATES BODYSUIT

We couldn’t choose our Valentine’s top picks without our Mila Bodysuit. Romantic reds take center stage with this statement design featuring structured boning, v-shaped underwire, lace and mesh panels and flattering cut-out details. Mila Intimates Bodysuit, Red, £70.

BLOSSOM BALCONY

Available in 10 striking colours, including Maroon and Black which are Valentine’s classics, this collection makes for the perfect ‘day to night’ look. Complete with a soft stretch floral lace and pretty panel detailing, this set is perfect for those of you wanting something ultra feminine. Blossom Balcony Set, Maroon, £50.

BALCONY

One of their first ever sets, this Lounge classic truly embodies Comfort Made Sexy with a traditional underwired style, pretty stretch lace and extra special touches such as embossed straps and engraved hardware. Balcony Set, Black, £50.

EMBROIDERED TRIANGLE

Embrace all the pretty details with the Embroidered Triangle Set. Featuring Lounge’s traditional triangle shape, metallic lace accents and thick Lounge embossed banners, this set has all the comfort, without the compromise. Embroidered Triangle Set, Pink, £45.

SUSTAINABLE ROYAL BALCONY

Lounge like royalty this Valentines. Taking on Lounge’s classic Balcony style, this set features unique geometric soft stretch lace, Lounge details such as branded banners, embossed straps and engraved hardware, complete with a flattering v-wire front. Sustainable Royal Balcony Set, Red, £50.

VENUS INTIMATES SET

Bold, daring and oh-so brave, the Venus Intimates Set will surely get hearts racing. This super sexy design features cut-out details, adjustable straps, thick embossed Lounge banners and luxurious statement hardware. Looking to steal the show? This is the set for you. Venus Intimates Set, Black, £85.

However you’re spending this Valentine’s season, there’s no better way to celebrate than with love, lingerie… and Lounge.

Lounge Underwear
1 Blythe Gate,
Solihull,
B90 8AD

Press Contact: Thomas Williams, t.williams@loungeunderwear.com

Lounge Underwear, a successful online underwear retailer, who were recently named the UK’s Fastest Growing Fashion Brand during a time where many fashion brands have struggled to stay afloat as a result of the pandemic, sales at Lounge leaped to over £50M during 2020, putting the brand up 300% YoY in revenue.

Founders, Daniel and Melanie Marsden, are no strangers to the incremental growth the brand has seen over the course of the last five years. The powerhouse duo were recently featured in the Forbes 30 Under List for 2021 after founding the company back in 2015 with just £1,000 and have since gone from strength to strength, racking up over 2M followers on Instagram, over 100+ employees and a brand new 54,000 sq ft HQ.

This release was published on openPR.