Australian Sex-pectations Slim This Valentine’s DayA national study of Australian couples has revealed just 24% of those in a relationship expect to have sex this Valentine’s Day.
Created by online gift store Brewquets, the 2019 Australian Valentine’s Day Survey was created to better understand how Australian couples celebrate Valentine’s Day. In total over 1,500 adults took part in the survey.
Richard Kelsey, Director of Brewquets said the research indicated very few in a relationship expected to have sex this Valentine’s Day.
“Just 8% strongly agreed and a further 16% agreed with the statement ‘I expect to have sex on Valentine’s Day’. While it is a day of love it doesn’t really look like anyone is actually intending on making love,” said Mr Kelsey.
“The research found 77% of couples intended to celebrate the day in some form, but it is a bit sad that our expectations around sex are so low when you think it is the closest form of intimacy a couple can have,” he said.
The study identified a number of other findings:
- Most Australian couples (77%) will be celebrating Valentine’s Day. 64% will be doing something special on the day, with 43% exchanging gifts.
- While Valentine’s Day is great for expressions of love, it doesn’t automatically mean things are going to heat up in the bedroom. Just 24% say they expect to have sex on the day.
- Australians are tipped to spend $377 million dollars on gifts this Valentine’s Day.
- Average spend for Valentine’s Day gifts is significant. Consumers will spend on average $90 buying gifts for their partner.
- While flowers are the number one gift for females, for males it is alcohol.
- Valentine’s Day is great for online retailers. Almost half of all shoppers will use both online and offline channels for buying their Valentine's gifts, with a further 19% using online only.
Full results of the 2019 Australian Valentine’s Day Survey can found at: https://brewquets.com.au/blogs/news/2019-australian-valentines-day-survey
To learn more about the 2019 Australian Valentine’s Day Survey contact Richard Kelsey 0405 251 864.
Brewquets is an Australian gifting business with a twist. Created to fill the void by providing great gifts for the hard to buy for; the quintessential Australian male. Brewquets aims to leave a lasting impression by wowing the lucky recipient and making the gift giver feel like a real gift hero.
9/87 Reserve Rd
Phone: 0405 251 864
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