openPR Logo
Press release

Study Indicates a Growing Presence

06-30-2021 03:44 PM CET | Industry, Real Estate & Construction

Press release from: Markilux

/ PR Agency: conzept3
markilux has become even better known thanks to a new corporate design.

markilux has become even better known thanks to a new corporate design.

The new Corporate Design has made markilux even more well known

At the beginning of last year, markilux introduced its own fresh new logo. It is meant to be a reflection of a modern, successful company. A target group analysis by the Sinus Institute was commissioned at the end of 2020 and showed a marked increase in brand presence since 2016.

A year ago, markilux's Corporate Design was given a facelift. Last year it won the ‘German Brand Award’ for its new logo which is intended to represent the innovative force behind the business.

Brand presence has increased markedly since 2016

Christiane Berning, who is in charge of the Marketing and Business Development Department, knows how important an attractive awning design is: ‘End consumers and specialist dealers would like to feel confident that they are investing in the right product. It's a question of trust. By constantly continuing to develop our solar protection products, both visually and technically and in the same top quality, we are giving them that assurance. And this is intended to help them understand our corporate image better’, she emphasises. In order to check the development of the company's market presence, this medium-sized company commissioned a target group analysis at the renowned ‘Sinus Institute’ in Heidelberg at the end of 2020. The result shows quite clearly that the brand has become more well known since 2016. ‘We were able to score better in other criteria, such as high quality, good service, Made in Germany, timeless design and innovative technology, too, Ms Berning says, confirming that this has corroborated the strategy of the previous years. All the more because the consumer now pays attention to such things more than ever when making a product purchase.

Specialist partners have reacted positively to the new look

The result of the survey, which was focussed on the German market, is also an important indicator for the sales team, if not for the simple reason that product sales in Germany form 75 per cent of the total sales volume. Having said that, Christiane Berning is also firmly convinced that the results of the study can be transferred almost certainly to other West European regions, too. Especially, since in some countries the specialist dealer requires a high-profile company image even more in order to emphasise the exclusivity of the product. ‘Naturally, our German specialist partners, too, were very enamoured of the new image. Many companies we cooperate with adopted our modernised Corporate Design for their advertising campaigns immediately. That really pleased us’, Ms Berning says. This positive feedback to the brand relaunch is a strong impetus to continue establishing markilux as the premium awning brand. To do this, we will sustain our efforts to position ourselves clearly in the market and invest concertedly in the further building of the brand name. In particular as there is also strong competition in the market.

Nowadays ‘Employer Branding’ is equally relevant

At the same time, for ‘Employer Branding’ it is of significance, how one presents oneself to the outside world. So its profile was rejuvenated at the same time. The marketing expert explains: ‘This was just as much for us an important building block, so as to be able to attract qualified employees in the future. You see, nowadays skilled personnel would like to work in a modern environment and that is precisely what we are putting on show.’ It was important for the company to involve the employees in this process, to make it transparent and ensure they identify with it. ‘And that has paid off, as loyalty towards the company is very high and many of our employees are good 'brand promoters'. So all the investments we have made in our corporate image have borne fruit. That makes us very positive as we look to the future and motivates us to continue pursuing this strategy with all our energy’, is Christiane Berning's declared aim.

For further information, please visit: markilux.com

conzept3
An der Alten Ziegelei 34
D-48157 Muenster
Fon: +49 (0) 251-1347740
info@conzept3.de
www.conzept3.de

markilux stands for 'Design Made in Germany', innovative new products and excellent quality in the exterior solar protection sector. Since 1972 folding-arm awnings, conservatory awnings and vertical blinds have been produced at its manufacturing facility in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. About 1,000 selected companies assure the high qualitative standards during the assembly of the awnings.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Study Indicates a Growing Presence here

News-ID: 2317918 • Views: 259

More Releases from Markilux

So that production runs smoothly
markilux is continuously perfecting its work processes For many years, markilux has been finetuning the processes it employs in the company. And this means its ‘Continual Improvement Process’ (CIP). It is an important tool as it ensures greater efficiency and that the continually growing order volume can be handled. Look carefully at what works well and then see what can be done better. Awning manufacturer markilux has sensitised its employees to this,
Experiencing awnings in AR mode
The Augmented Reality App from markilux is now even more user-friendly markilux has brought its app up to date. On the one hand, this provides even better sales support for the awning specialist’s partners. On the other, it makes it very easy for an end consumer to select an awning for their own home in advance, as this tool allows awning models not only to be configured as desired, but also
Having fun buying an awning
The enjoyment of choosing solar protection with the AR App Anyone wanting to buy an awning can now put their product together online with the Augmented Reality App from markilux. This app helps you see just what the solar protection will look like when installed before you purchase it. The Augmented Reality App from awning manufacturer markilux will guide end consumer to the awning of their dreams in an entertaining and inspiring
Automation continues to make advances
markilux is developing a squaring table to simplify certain work processes The markilux technical cover making department has, to a large extent, already been automated. And this development is being extended to even more workplaces. Soon, a new squaring table in the factory will undergo a testing phase. It is supposed to make cutting the awning covers to size more efficient and further simplify this work process. Machine-controlled processes in industry are

All 5 Releases


More Releases for German

German Maritime Security 2018, German Government Statement!
Despite all international and national efforts, piracy remains a serious peril for the international shipping industry. Especially in Asia (i.e. Chittagong/Bangladesh or on the Strait of Malacca), but also in South America (e.g. Bay of Santos/Brazil or in the port of Callao/Peru) robbery or piracy there has recurred in the recent past. At the West African coast the number of incidents had raised even by 50% with 66 incidents this
More German Investments Mean More German Translations
Why Language Continues to be an Obstacle for Investing in Germany Germany is one of the prime markets for foreign investments, with an estimated 4% of global direct investment making its way into the country. In fact, the world’s second richest man, Warren Buffett, who is only beaten to the top spot on the financial leaderboard by Microsoft Founder Bill Gates, believes Germany to be a ‘great market’, and confirms the
German Design Award 2015
German Design Council Awards a Special Mention to the LR 1000 Laboratory Reactor and Nominates the Tube Mill Staufen, Germany, February 23, 2015 — For the second time, a device produced by IKA® Werke has received the "Special mention for exceptional design quality" award from the German Design Council. The company was presented with the award in the "Excellent Product Design — Industry" category as part of the German Design Award 2015
German Local Trade Tax
All the companies in Germany are liable to pay not only corporate income tax, whose rate is nowadays about 15% of the annual profit of the company, but also trade tax (Gewerbesteuer), which is a tax of German characteristics. Why would we say that trade tax is of German characteristics? Because it is different from the corporate income tax, which is charged by the German Federal Government and it is difficult
Integral Launches German Bureau
Integral Launches German Bureau Appoints Suchit Manchanda as the Head of Operations January 4, 2010: Germany: Integral Fusion, a leading software services firm, has launched operations in Germany and announced the appointment of Suchit Manchanda as their Managing Director. The German bureau will be responsible for strategic business development in European Union organizations and client servicing. Suchit a world class MBA from Hochschule Nürnberg, Germany and a Masters in IT from Jamia
ISPA – German Masters 2008
Magdeburg – Over the long weekend of the 4. Mai more than 1.000 Skat players filled the Mittelland hall in Barleben. The tournaments of the 30. German Mastery and the 27. open International German Single Mastership were held by the International Skat Players Association, ISPA Germany. Patrons of the Games were the 1st Barleber Skat sports club e.V. and the Skat club \"Burger Ihleskater\", whose good organization together with the