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Rewarded For Using Less Water

When attempting to tackle the issue of water conservation, it takes a unique approach to encourage people to cut back on their usage. In places with easy access to water, it's easy to sometimes lose track of how many gallons we waste collectively.

In Brazil, Banco Cyan may be the answer paving the way for people to really take note of their water management and get rewarded for their efforts.

Born out of a partnership between beer company AmBev and water suppliers Sabesp, Banco Cyan looks back at a consumer’s usage history and calculates an average consumption level. Customers who take out an account earn points by not using beyond their average and if they use less than that, then they earn more points.

Stars are given based on the amount of points they have earned and increase their eco-creds on the website. Banco Cyan users can then use those points and redeem discounts at participating partners that includes Submarino, Americanas.com and Blockbuster.

The service is aimed at motivating consumers in the state of São Paulo to rethink the way they use water and apply a different mindset when it comes to sustaining limited resources.

Our approach is a sensible one, appreciating the high demand for timber and the fact that the timber trade will continue. Therefore we have an opportunity to participate and make sure that any negative impact to the surrounding environment and community is minimised and that good management secures the future of the forests.

GFI believe that investments in overseas forestry will bring diversity, growth and stability to any investment portfolio – especially in the currently unstable economic climate, whilst creating the added tax and green benefits associated with most ethical investments.

Global Forestry Investments
UK - Brazil - Dubai
St Clements House
27-28 Clements Lane
London
EC4N 7AE

Safeera Sarjoo, Editorial Coordinator
Tel: 0207 754 0493
Email: safeera@globalforestryinvestments.com

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