CONTENTSERV Decides Against Participation at CeBIT 2010

Rohrbach/Ilm March 04, 2010: CONTENTSERV, one of the leading specialists in web-based Enterprise Marketing Management software solutions will not participate in the computer trade fair CeBIT in spring 2010. Instead CONTENTSERV will focus on its own target group-oriented measures.

Focus 2010 on target group-oriented measures

„CeBIT doesn‘t fit in with CONTENTSERV’s events concept at the moment“, Patricia Kastner, CEO of CONTENTSERV GmbH, announced. „The number of participants at CeBIT has been declining for years whereas our in-house events have been increasingly successful. This development has led to a change in course. In the context of our new communication and marketing strategy, it’s our goal to develop efficient and target group-oriented measures. At the moment CeBIT no longer provides us with the appropriate framework“ confirms Petra Kiermeier, Head of Marketing at CONTENTSERV in support of the decision.

A decision in keeping with the philosophy of its own products

CONTENTSERV announced that it would make increasing use of its own established communication and dialog marketing platforms, and events such as roadshows, industry sector and theme days as marketing instruments. These are measures that have been taken in many projects. "In cooperation with our commercial partners we will hold bespoke events for our target groups in 2010", Patricia Kastner says. „At the same time we will also play on the concentrated competence of our partner network“.

In the case of many CONTENTSERV customers and interested parties the trend towards targeted dialog marketing measures and away from non-focussed, cost-intensive participation at trade fairs is also evident. With its focus on software solutions that serve the efficient support of a personalized and individualized sales approach, CONTENTSERV is also part of this trend. A special highlight is the new CONTENTSERV portal solution for the fully web-based creation of direct mailings. „When we consistently make use of our own capabilities, we are simply holding true to our product philosophy and meeting the needs of the market “, Patricia Kastner explains.

More information on CONTENTSERV can be found under www.contentserv.com.

CONTENTSERV GmbH is the software manufacturer for Enterprise Marketing Management Solutions (EMMS). CONTENTSERV provides creative systems for marketing, sales and communication and is unique in its all-round and user-friendly approach. All creative media and communication processes are supported with this approach. Media such as catalogs, portals and websites, magazines or advertising material are created professionally without specialized knowledge via a web browser. Thus, processes are optimized, and considerable savings in costs and time are achieved. This in turn leads to quicker time to market for the product communication and to a clear competitive edge.

Barbara Nield
International Marketing & Services
CONTENTSERV GmbH
Werner-von-Siemens-Str. 1
85296 Rohrbach (Ilm) . GERMANY
pr@contentserv.com
www.contentserv.com
T +49 8442 9253 869
F +49 8442 2044

This release was published on openPR.