Press release
INVISTA Debuts CORDURA® Brand Fabric Based on 770-decitex Yarns
WICHITA, Kan. – Jan. 26, 2010 - INVISTA’s latest CORDURA® brand fabric offering for workwear is based on 770-decitex high tenacity Nylon 6.6 textured yarns, giving wearers the ultimate strength-to-weight ratio. The 770-decitex fabric provides a lightweight and durable solution for the reinforcement of garments exposed to extremely heavy wear and tear where wearer mobility is a prime concern.CORDURA® brand fabrics based on 770-decitex yarns were originally engineered to meet military requirements for lighter weight load carriage without sacrificing on wear life in tough environments. Now its use is expanding to meet the needs of those workers in traditionally heavy-duty jobs like construction, roofing and carpet and flooring fitting.
“Many workers need tough fabrics that will keep up with their even tougher jobs,” said Dr. Tim Anson, European CORDURA® Brand Business Manager. “We are encouraged by this development because we feel the CORDURA® brand fabric based on 770-decitex yarns will serve as a great solution for work garments that need to perform well under strenuous wear.”
In comparison to CORDURA® brand fabrics based on 1100-decitex yarns, CORDURA® brand fabric based on 770-decitex yarns achieves a weight reduction in the region of 18 to 20 percent, with a minimal reduction in tensile strength. Now garment makers can add toughness to their products without adding much weight, allowing garments to offer optimum worker mobility and comfort with extra durability.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
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Howard, Merrell & Partners is a full-service advertising, branding and communications firm in Raleigh, North Carolina
Howard, Merrell & Partners
8521 Six Forks Road
Raleigh, NC 27615
Ashley Andrews
(919) 844-2746
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