INVISTA’S CORDURA® BRAND TEAM WELCOMES NATE SMITH III, NA OUTDOOR AND TRAVEL SEGMENT END USE MARKETING MANAGER

WICHITA, Kan. – November 4, 2010 – INVISTA’s CORDURA® brand team welcomes Nate Smith III as the new NA outdoor and travel segment end-use marketing manager.

In this role, Smith will be responsible for the development and execution of pull-through marketing strategies and business models to increase sales of INVISTA’s CORDURA® brand products in the travel and outdoor recreation categories. In addition, he will develop a fundamental market understanding in these segments through detailed analysis of global supply chains, market channels, and segmentation. Smith will also support INVISTA’s sustainability strategy in the core outdoor and travel sectors, including participation in the Outdoor Industry Association EcoWorking group.

“We are thrilled to have Nate join our team,” said Cindy McNaull, global CORDURA® brand marketing director. “His marketing and product development experience, specifically in the travel and outdoor industries, are a valuable asset to INVISTA’s CORDURA® brand focus in these markets.”

Smith brings more than 10 years of sales and marketing experience to aid in the development and expansion of the CORDURA® brand. Prior to joining INVISTA’S CORDURA® brand team, Smith served as an independent sales and management consultant for MBC Consulting, with a focus on the sporting-goods industry. Smith also served as the director of sales for LRI/Photon Microlight, where he led successful sales promotions for the company.

Extensive familiarity with business-process analysis and expertise in the sporting-goods industry has helped propel Smith’s career. In 2001, he was appointed as the national sales and marketing manager for Gregory Mountain Packs, a manufacturer of mountaineering, adventure race and multi-sport packs. Additionally, Smith worked as national sales director for Sierra Designs and Ultimate Direction.

Outside of the office, Smith is an avid outdoor enthusiast who enjoys an array of sports including: backpacking, hiking, alpine skiing, kayaking, snowshoeing, running, cycling, swimming, body boarding and golf. As an athlete, Smith has participated in more than 300 running races, including the U.S. Triathlon National Championships and Duathlon World Championships, along with 13 marathons.‘Nate is shining example of the CORDURA® brand ‘Durable Fabrics for Durable People’ campaign,” says McNaull.

A National University graduate, Smith earned his bachelor’s degree in management. He currently resides with his family in Merrimac, Mass.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.  Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”  


To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.  

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

Howard, Merrell and Partners
8521 Six Forks Road
Raleigh, NC 27615
Carrie Riggin, Associate Account Executive
criggin@merrellgroup.com
P: (919) 844-2729
F: (919) 845-9845

This release was published on openPR.