Press release
Rostock Digital, Germany, Engages Klaus Oestreicher and the International Strategic Consultants Agency for Its Marketing
A new software tool to start immediate online communication with visitors of a website goes international
Until now, website visitors remained anonymous and all what could be detected about such visits was data of more general nature and value of information. With yalst, this situation changes, since yalst allows to start an immediate and direct dialogue with a website visitor. This way it becomes possible to ask a visitor about his preferred interests and with a little piece of luck to win his/her name and address. That opportunity enhances the values of websites substantially.
This 1:1 dialogue is not the only advantage, since a company can follow up, how often this IP-address was already visiting the website, how long the visitor remains on the site and which specific content of the site was already visited. That is a decisive improvement to start a personal relationship with a person, who was unknown and anonymous so far. To achieve a successful sales transaction becomes far more likely. But the same time the anonymity of the visitor is secured, since no personal data must be provided, if the visitor does not want this.
The system is already practically tested and in use by a good number of German companies. The English version of yalst is nearly ready and will go to markets this autumn. A first step in going international will be the presentation of yalst at the Systems fair in Munich.
Klaus Oestreicher and the International Strategic Consultants Agency will create all future marketing activities to assure the international positioning and success of yalst.
www.yalst.de
International Strategic Consultants Agency
Reisacher Weg 7, 91257 Pegnitz, Germany
Contact Person: Klaus Oestreicher
Telefon: 49-(0)9241 - 808 2850
Fax: 49-(0)9241 - 808 2851
Email: contact-isca@email.de
www.the-isca.com
The International Strategic Consultants Agency (ISCA) is specialised in Strategy, Marketing and Strategic Communication. Founded in September 2005 by Chartered Marketer Klaus Oestreicher, the ISCA has successfully counselled a good number of companies from various European countries, Asia and Central America since then.
Before, Klaus Oestreicher has achieved a high international reputation during his many years in the top management of various multinational companies and is hence a member of numerous international expert forums for marketing and communication.
Klaus Oestreicher is frequently invited to write for national and international business magazines and to hold lectures about best practice in marketing.
www.the-isca.com
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