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Klaus Oestreicher Lectures at the Wiesbaden International Summer University

04-10-2008 12:42 PM CET | Science & Education

Press release from: ISCA

Klaus Oestreicher (MA, Chartered Marketer, Accredited Practitioner)

Klaus Oestreicher (MA, Chartered Marketer, Accredited Practitioner)

The University of Applied Studies Wiesbaden organises the Wiesbaden International Summer University for international students in July/August 2008. Especially students from the USA and Eastern Europe are in the university’s focus.

In the globalisation process, international exchange is gaining in importance. To make this internationalisation more effective, the University of Applied Studies Wiesbaden invites foreign students to the Wiesbaden International Summer University WISU, which is directed by Prof. Dr. Michael Martin and will take place from 20th July to 16th August. Students will have the opportunity to increase their knowledge about marketing, communication, advertising, media culture, media research, media management in practice, and law. Successful students can earn up to nine ECTS credits, which may be used later, e.g., to obtain a master’s degree.

At the WISU, Klaus Oestreicher will lecture the disciplines media culture and research. Among other topics, key learning content will comprise intercultural and stakeholder communication, but as well the Communication Scorecard. Furthermore, Klaus Oestreicher will hold lectures about global developments and new opportunities and challenges, whose focus within the reflections about globalisation will concentrate on questions of the networking economy and the driving forces and phases of innovation.

To expand academic lectures beyond academia, practice oriented workshops will be on the WISU’s timetable, too, which will take place by participation of renowned agencies of the Rhine-Main-Area, but as well company tours and social events among students. German lessons will complete the offer of the WISU.

Already now, a good number of students from various countries have confirmed their participation at the WISU.

www.fh-wiesbaden.de/wisu

Contact Person: Klaus Oestreicher
Phone: +49-(0)9241 – 808 2850
Fax: +49-(0)9241 – 808 2851
Email: contact-isca@email.de

International Strategic Consultants Agency
Reisacher Weg 7, 91257 Pegnitz

The Wiesbaden International Summer University is an academic event of the University of Applied Studies Wiesbaden, directed by Prof. Dr. Michael Martin. In four seminars students can earn up to nine ECTS Credits, which count as international acknowledged verification for academic studies and can be used for academic degrees.

Purpose and objective of the WISU is to further academic education by international experiences in a different culture. By consequent links to practical workshops held in cooperation with acknowledged agencies and company tours, theory will be linked to practice-oriented implementation.

Contact:
University of Applied Studies
Unter den Eichen 5
65195 Wiesbaden, Germany
wisu@fh-wiesbaden.de
www.the-isca.com

Klaus Oestreicher is an academic lecturer for marketing, business organisation and project management in Germany, the UK and Spain (2008) and for various professional bodies. His numerous publications about strategy marketing and strategic communication are published in various countries on different continents.

Besides his permanent academic work, Klaus Oestreicher (MA, Chartered Marketer, Accredited Practitioner, MCIPR, MCIM, FInstSMM) founded the International Strategic Consultants Agency in 2005, being specialised in corporate strategy, marketing and strategic communication. Klaus Oestreicher has coached enterprises from Germany, Europe, Asia and overseas since then.

In many years in line management of multinational companies, Klaus Oestreicher has achieved an internationally acknowledged reputation and is a member of many international expert forums in marketing and communication.

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