openPR Logo
Press release

Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace

02-11-2009 09:41 PM CET | IT, New Media & Software

Press release from: Smaato Inc.

Smaato Forms Strategic Mobile Advertising Partnership with

MWC Barcelona, Spain / Redwood Shores, CA, February 10, 2009 – Today MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising.

MocoSpace ( has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 in mobile entertainment by Hitwise (, an independent market research firm. MocoSpace successfully integrated SOMA (Smaato’s Open Mobile Advertising platform) in late 2008 and first results show already improvements on its mobile ad revenue and ROI.

„Our mobile community is growing day by day and Smaato with their SOMA mobile advertising platform helps us to better monetize it,” said Justin Siegel, chief executive officer and co-founder of MocoSpace. “With Smaato we benefit by increasing our ad revenue from our growing international traffic as well as our US traffic that is core to our user base.”

MocoSpace is a social community site where members create custom profiles, upload and share photos, IM, chat, blog and more from their mobile phone.

“MocoSpace is a partner that generates more than 2 billion page impressions a month. Wow! The engagement level of the MocoSpace community is very high and Smaato is actively filling the mobile inventory with our partner ad networks world wide,” commented Harald Neidhardt, CMO & Co-Founder of Smaato Inc.

SOMA is the largest advertising exchange for mobile publishers and developers. As the first aggregator of mobile ad sales networks globally, Smaato optimizes mobile ad page impressions for publishers of mobile web content and in-application offerings.

Smaato is partnering with more than 20 mobile ad networks worldwide for yield optimization and maximizing Ad ARPU of its publisher and content partners.

Smaato at the Mobile World Conference 2009 in Barcelona at Booth H7A38 in Hall 7.

About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.
SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (developers, publishers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

About MocoSpace

Founded in 2005, MocoSpace is a mobile social community designed to help people find friends, have fun and stay connected on their mobile phone. The service is free and available on any web-enabled mobile phone in the world. MocoSpace is a privately held company with offices in Boston, MA and Herzliya, Israel. For more information, visit

For more information, contact:
Jim Gregoire, MocoSpace, 617.542.1614,

Press contact Smaato Inc.
Harald Neidhardt
CMO & Co-Founder
Mobile US: +1 (917) 385 00 99
Mobile: +49 (160) 94 47 75 55
Smaato Inc.
3 Lagoon Drive, Suite 170
Redwood Shores, CA 94065
Phone (USA): +1 (650) 286 1198
Phone (Europe) +49 (40) 35 71 83 88

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace here

News-ID: 67837 • Views:

More Releases from Smaato Inc.

Smaato Mobile Advertising Award: VC Partners and Nominees shortlist 2010 announced
Smaato Mobile Advertising Award: VC Partners and Nominees shortlist 2010 announc …
Frank Boehnke (Wellington), Tim Chang (Norvest Ventures), Niall Davis (aeris CAPITAL), Tim Draper (Draper Fisher Jurvetson), Joerg Sievert (SAP Ventures) and Frédéric Veyssière (Innovacom) will meet the Smaato Award winner Redwood Shores, CA – July 29, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Publishers have until
Smaato Metrics: Android crunches Apple in mobile advertising performance across the globe
Smaato Metrics: Android crunches Apple in mobile advertising performance across …
MobileBeat, San Francisco, CA – July 13, 2010 – Today, Smaato Inc., the leading mobile ad optimizer and mobile advertising company revealed data (metrics., looking at the global mobile advertising market in terms of click through rates and ad network fill rates for June. The Smaato Metrics for June show further significant increases by Android in global click through rates (CTR), while leaders Symbian and Feature Phones both suffer a
Smaato Mobile Advertising Awards 2010: Now open for global entries
Smaato Mobile Advertising Awards 2010: Now open for global entries
Awarding the innovation of mobile developers and publishers for the third year Grand Prize: Free Booth during Mobile World Congress, Barcelona 2011 San Francisco, CA – June 17, 2010 – Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year,
Smaato Network: 5000+ publisher and 7 billion ad requests per month –Underlines exponential growth of mobile advertising globally
Smaato Network: 5000+ publisher and 7 billion ad requests per month –Underline …
Branded advertising via mobile channel is getting more traction; better quality of engagement is seen by European mobile thought leaders in Smaato’s latest roundtable. Redwood Shores, CA / Hamburg, Germany - June 7, 2010 – Smaato Inc., the leading global optimizer for mobile advertising, today announced that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped – and more than 40

All 5 Releases

More Releases for MocoSpace

Mobile Handset Game Market will touch a new level in upcoming year with Top Key …
Mobile games refers to the games designed for mobile devices like SmartWatches, tablets, mobile phones , feature phones, portable media players and others. The mobile gaming world has come of age from basic formats, for example, the snake games on the old nokia phones to the 3D games and augmented reality games on today's advanced smart phones. The current generation of smartphones have a great range of connectivity features with
Global Mobile Gaming Market 2020 | Gameloft, EA, and Glu Mobile. Tencent, GAMEVI …
The Global Mobile Gaming Market report focuses market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Gaming Market development in worldwide. The report offers a precise evaluation of market size, share, demand, revenue, and growth rates. It presents current trends in the global market and projects the revenue and potential developments of key players. The report contains reviews of the
Mobile Gaming Industry Rapid Growth with Rising Application Scope by 2024 | Top …
Orian Research recently published a latest research report titled “Global Mobile Gaming Market 2019” delivers detailed analysis of market and future prospects of Global Mobile Gaming market. The critical and significant data in the study makes the research a very important tool for experts, analysts and managers to get ready-to-access analysis by the industry professionals. Get Sample Copy at The key players covered in this study: • HandyGames • Gameloft SA • Activison Blizzard • Electronic Arts • GAMEVIL • MocoSpace • Glu Mobile
Mobile Gaming Market 2019-2023 Historical Demands, Key Findings, Segments, Key L …
Mobile Gaming Market Research Report 2018 Global Industry Size, Growth Factor, Future Trends, Share, And Key Country Analysis 2018" is latest market research report on Mobile Gaming Industry Research Report, which provides comprehensive information on Global Mobile Gaming Market Research Report by Type (Action or Adventure, Casino, Sports & Role Playing, and Strategy and Brain), by Platform (Android, iOS, Windows), by Device (Personal Digital Assistance, Smartphones, Tablets) by Global Forecast
Mobile Gaming Market 2018 Global Industry Growth, Sales Revenue and Key Players …
Market Insights: Mobile games have incredible potential due to the vast penetration smartphones and other personal electronic devices across the globe. The global mobile gaming market is growing at a truly significant pace during the forecast period from 2018 to 2023. The growth of the market, along with various facts and figures have been recorded in Market Research Futures latest report on the subject. Smartphones, tablets, and other personal devices have
Global Mobile Gaming Market 2017 – 2025 | DeNa Co. Ltd., Gameloft SA, GAMEVIL, …
Researchmoz added Most up-to-date research on "Mobile Gaming Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025" to its huge collection of research reports. An insight on the important factors and trends influencing the market. Games designed for mobile devices such as tablets, feature phones, smart watches, portable media players, mobile devices and others are referred to as mobile games. The mobile gaming concept rose from