What is Brand Sentiment analysis?
Why is brand sentiment important?
Informed decisions could be made when knowing your brand sentiment which helps your business in improving. We will showcase some aspects where sentiment analysis would be beneficial:
1. Brand customer reviews
Twitter and Facebook, the popular social media platform is filled with ratings on various brands, people, topics, products and also different opinions, reviews.
2. Campaign performance analysis
Your campaign is liked or not by the target audience? All the answers would be provided by sentiment analysis.
Furthermore, monitoring of the sentiments are good decision for the campaign for eliminating any future conflicts for your brand.
3. Respond to urgent queries first
Sentiment analysis can help figure out which brand mentions are more significant. To express gratitude towards the customers for recognition or help correct an issue you’ll know when you need to reach out to them.
4. Keeping away from PR Crises
Online media monitoring can detect problems right away of your brand in real time.
For example, take United Airlines. A passenger episode prompted a spike in negative online media mentions, after the organization was blamed for racial profiling. The topic spread quickly to China, where the scene turned into the top trending topic on a microblogging site.
5. Get Insights on Product Design
Discover what customers are stating just after product launches. Or then again search over long stretches of reactions you may have never observed. You can look for explicit keywords relating to another product to discover just the information you require.
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AI based model would be implemented which would perform real-time analysis of the text data taking the required historical data into the training. With the current advancement into the Artificial Intelligence there are various algorithms and approach for NLP sentiment analysis such as BERT and LSTM based text classifiers with good results.
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