openPR Logo
Press release

MEI to debut Innovative Ads solution, new IPS WebTrac at NEXPO 2007

03-14-2007 08:49 AM CET | IT, New Media & Software

Press release from: Managing Editor Inc.

Jenkintown, PA (March 13, 2007) – Managing Editor Inc. (MEI), an Adobe Systems portfolio company and a leading provider of software and services to the publishing industry, will debut the newest version of its flagship Page Director® Ad Layout System, now with industry-first support for Innovative Ads™, at NEXPO 2007. MEI will also feature the latest version of its Integrated Production Suite, which now offers a Web-based ad-tracking client for interaction with the IPS database from a browser.

The Innovative Ads plug-in revolutionizes the concept of automated ad layout by introducing support for polygonal, multi-layer ads — powerful, eye-catching ads that more and more advertisers are demanding. Previously, non-rectangular ads required costly manual intervention and guess-work. ALS 5.2 with the Innovative Ads plug-in now quickly and easily incorporates these unique ads into the runsheet and automated workflow.

The system offers a Plug-In for Adobe® InDesign® or an XTension for QuarkXPress®, from which "stencils" are exported to ALS and saved as individual Ad Types. Then, when ALS with Innovative Ads creates its runsheet from an order-entry system, the new polygonal, multi-layered ads are listed right alongside regular rectangular, single-layer ads, ready to be placed according to ALS rules and attributes.

The result is improved efficiency and speed, no more guessing of space requirements for surrounding ads and editorial, and complete electronic automation of the entire ad layout process without limitations on shape or concept.

MEI will also debut a new Web client for IPS, its collaborative package of products that integrates display and classified ad planning with editorial across the entire publishing enterprise. IPS 4 now features WebTrac, a browser-based solution with all the functionality of IPS AdTrac, the ad-tracking client that helps publications manage ad production from start to finish.

WebTrac users get a complete overview of status and cost details, including up-to-the-minute information for each job and time-tracking for each production step. With an upgraded, streamlined Web interface, IPS WebTrac makes the IPS database more accessible, from virtually any Mac or PC.

WebTrac also offers a new optional Web-based Ad Designer, which provides non-designers with a tool for building or updating ads from a browser. Its template-based functionality allows users to enter text and associate graphics within predefined regions of a template to create a compelling ad, quickly and cost-effectively.

At NEXPO, MEI will also showcase SoftCare K4 Publishing System 5.7 and the new optional K4 Web Editor 2.0. K4 is the high-performance publishing system that integrates Adobe InDesign and Adobe InCopy® to manage design and editorial workflow and to control the entire production process. The K4 Web Editor module lets users write, edit and copyfit articles in K4 from any computer with only a Web browser and an Internet connection. Accurate representations of K4 articles, complete with styling, font mapping and layout geometry, are generated for the remote user by an Adobe InDesign Server and made available via a password-protected browser interface.

ALSO SHOWING AT NEXPO:

Wave2 self-service advertising, for newspapers interested in providing a do-it-yourself ad-building platform for advertisers

ALS Direct, which allows ALS and K4 customers to integrate advertising and editorial workflows into one shared system

Page Director CLS

ClassForce, AdForce

NEXPO will be held April 21-24 at the Orange County Convention Center, Orlando, FL; MEI representatives will be available for demos and discussions in Booth 1221. To schedule a demonstration, contact Steven Haught at info@maned.com, or visit MEI on the Web at http://www.maned.com.

About MEI
Managing Editor Inc. is an industry leader in the development of quality, proven software solutions for the evolving publishing industry. The Page Director Series of Advertising and Classified Layout Systems, K4 Publishing System, Integrated Production Suite (IPS), Wave2 and IPS AdTrac deliver automated pagination and workflow solutions to newspaper and magazine publishers, as well as to other print and electronic publishing markets. MEI has twice been named a laureate of the Computerworld Smithsonian Collections. Additional information regarding MEI’s products and services can be found on the company’s Web site at http://www.maned.com.

Managing Editor Inc.
610 Old York Road, Suite 250
Jenkintown, PA 19046


MEI Media Contact:

Paul Weinstein
(P) 215-886-5662 x278
(F) 215-886-5681
pweinstein@maned.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release MEI to debut Innovative Ads solution, new IPS WebTrac at NEXPO 2007 here

News-ID: 16900 • Views: 1075

More Releases from Managing Editor Inc.

MEI Debuts Cloud-based Workflow System
Jenkintown, PA (February 11, 2014) — Managing Editor Inc. (MEI), a leading provider of digital publishing and workflow solutions, today announced the release of TruEdit®, its latest collaborative workflow system. TruEdit is a cloud-based platform for planning, creating, managing and delivering multi-channel content via its web client and Adobe InDesign® Plug-in. Additionally, TruEdit comes equipped with powerful automations for streamlined output to the Adobe Digital Publishing Suite™ (DPS), enhancing the
MEI Helps Us Weekly Publish iPad App
Jenkintown, PA (May 22, 2012) — Managing Editor Inc. (MEI) today announced that it provided the production software behind the brand-new Us Weekly iPad app, now available in the iTunes store. Wenner Media, publisher of Us Weekly and other entertainment magazines including Rolling Stone, is producing the app with the vjoon K4™ Cross-Media Publishing Platform integrated with the Adobe® Digital Publishing Suite™. To streamline the iPad app-productions process, MEI developed
MEI's Adobe Digital Publishing Suite Customer Base Continues to Expand
Jenkintown, PA (May 15, 2012) — Managing Editor Inc. (MEI) today announced continued growth for the Adobe® Digital Publishing Suite™. This expansion includes sales of Adobe DPS — the preeminent solution for creating engaging, reader-friendly tablet content — to new customers as well as upgrades and renewals for existing users. MEI has worked closely with Adobe on DPS since before the software became publicly available in May 2011 and is the
MEI Portico Custom Storefront for Adobe DPS Now Available
Jenkintown, PA (May 8, 2012) — Managing Editor Inc. (MEI) today announced that MEI Portico™, a branded landing view and custom storefront solution for apps built using the Adobe® Digital Publishing Suite™, is now available for purchase. Portico makes it easy for tablet-app publishers to configure multiple gateways for showcasing user-targeted content, organizing issues for easier navigation and purchase, presenting dynamic news or social media feeds, and much more. When a

All 5 Releases


More Releases for Web

Web Strataegic
Webstrataegic is started by women empowerment and young youth is working together with positivity. Webstrataegic is a focused company for digital marketing which brings high-level support to market leaders and brands who are providing webshop, different portals, and much more digital sources. Our Company will make 100% effort to improve Business leads of clients by Digital Marketing all over the world and will make a difference in evolution in this
Web Development Agency
Webocity is an excellent Website Development Company in Delhi NCR, India. We thoroughly comprehend the objective of website development for each of our clients. Whether you are looking at improving sales of your physical products through online presence or selling digitals products or may be seeking it as a means of advertisement to your clients. Being a Leading Website Designing company in Delhi, We have a team of dedicated professionals
Altia Overhauls Web Experience
Colorado Springs, CO - August 24, 2011 – Altia, Incorporated, provider of a powerful suite of user experience development and code generation tools, has launched a new company website this week. The new website combines all of the elements of Altia’s previous web offerings together with an updated look and feel. Our product demos showcase Altia tools at work in a variety of embedded applications. Also, the new site has been
KeepCalling Launches WEB CALL
Starting February 2011, Keepcalling customers can use their online accounts to make PC to phone calls and to send out SMS's to their friends and family. The new WEB CALL application was created in order to help people stay in touch with their dear ones from back home. Now KeepCalling customers can make international calls at the same great rates from all over the world even if an access number is
Passionate about web sites
BUCHAREST, Romania - 8th of January, 2007. The company represented by the web site is Northern Counties. This is a company of independent insurance brokers which has formed back in 1928. With over three quarters of a century of insurance experience, Northern Counties have grown to become one of the UK's Leading Insurance Brokers. They provide all types of non-life general insurance and hold agencies with some of the largest
Web Conferencing
Online web conferencing is when a couple of people or groups of people have meetings or even give presentations over the Internet. For those who were involved in computers when they first came on to the market, a web conference meant something much more different than it does today and referred to online communication within the confines of a message board or forum. Today, a web conference is strictly considered