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MagneticOne Announces Follow-Up Autoresponder To Increase Repeat Sales

05-21-2008 10:36 PM CET | IT, New Media & Software

Press release from: MagneticOne

MagneticOne Announces Follow-Up Autoresponder To Increase

MagneticOne today announced major release of Follow-up Autoresponder Module version 1.4.0, software to improve customer loyalty and increase repeat sales (communication between customers and online merchants). This innovative software helps e-business of all sizes to follow up with prospect automatically, get better feedback and increase repeat sales.

Follow-up Autoresponder is an effective marketing tool to follow-up prospective customers through e-mails at different time predetermined intervals. These e-mails may be very simple or quite complex. It happens that online merchants get hundreds or even thousands of e-mails everyday. Although sending out a personal message to each of the customers may not be possible, while an autoresponder can provide them with the feeling that the message was sent personally.

Among the features of Follow-up Autoresponder is the ability to send an unlimited number of customized follow-up messages. These follow-up messages can be automatically send at predetermined intervals, offering related products based on multiple predefined algorithms. These offers are based on previous order details, to suggest products that customers are interested in, except purchased ones. This makes every offer personalized.

To provide excellent service it is important to follow-up all customers and registered visitors as well. It is an essential part of developing a good relationship with prospective customers but not the only one. Also Follow-up Autoresponder will help online merchants to introduce new products easily. Recommendations based on previous orders are offered to the customer. So, this software will help you to suggest new products to buy along with the ordered (i.e. cross-sell products).

Another benefit of this module is that it enables online merchant to trace customer’s actions in the store. It gives the possibility to see how many visitors have clicked on a certain products, what number of orders were received as the result, etc. Autoresponder by MagneticOne provides better interaction between the customer and the seller by sending newsletters and price lists, offer customers discounts, “killer deals” or related products. After purchasing and using this software online merchants should expect increased loyalty from their customers. Following versions available - Follow-up Autoresponder for osCommerce, Follow-up Autoresponder for CRE Loaded, Follow-up Autoresponder for X-Cart, a version for Zen Cart also exist (http://www.magneticone.com/store).

Follow-up Autoresponder Module has the following features:
- It may up-sell a customer. Instantly suggest related product, "killer deal" or discount to the customer while shopping
- This module also provides after-sales service. It gives the opportunity to contact the customer after sales to make sure he/she is satisfied with the purchase
- Autoresponder can send customer enquiries/surveys/polls. This way more detailed customer feedback is requested when clients really use the product they have bought
- This service can stimulate repeat sales. Once the customer had a splendid experience while using online store, the merchant can expect increased customer loyalty
- Module provides recommendations based on information from previous customer orders - what was ordered, product names, prices, products quantity, etc.

Follow-up Autoresponder Module is new completely automatic e-mail follow up system which gets online store marketing to the next level. MagneticOne has developed this software to simplify the process of e-mails responding, to improve interaction with potential customers and maximize customer response rate.

E-mail: press ( @ ) magneticone dot com
Company web-site: http://www.magneticone.com

Postal address: MagneticOne, Ternopil, Ukraine
Phone: +38 (0352) 523831

May 21, 2008
Contact: Savchyshyn Ruslan
Title: Chief Executive
Company: MagneticOne
E-mail: press ( @ ) magneticone dot com
Tel: +38 (0352) 523831

MagneticOne is an innovative software development company, concentrated on all aspects of e-commerce. The main office is located in Ternopil, Ukraine. MagneticOne was founded by Ruslan Savchyshyn, an independent software engineer. This company creates modules for different shopping carts (osCommerce, CRE Loaded, X-Cart, Zen-Cart) to make marketing process more efficient and less time consuming. For more information, visit http://www.magneticone.com.

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