Press Releases from Waymedia (2 total)
Beyond Bluetooth: Waymedia Introduces WiFi Marketing
Driven by a greater demand than expected, the market of integrated mobile devices - smart-phones - should grow this year of 55.4%, 10% more than previously estimated. IDC has revised upwards its estimates and announced that in 2010 269.6 million smart phones will be sold, compared with 173.5 million sold during 2009.
This is why the Proximity Mobile Marketing has been enhanced by a new tool: the Wi-Fi Marketing. The…
Italia - All Blacks: a Bluetooth Marketing campaign with Waymedia's technology
A Bluetooth Marketing campaign was organized for the match Italy – All Blacks, that took place at Milan Stadium, last Saturday. In effect this was a perfect situation for a Proximity Marketing action: San Siro Stadium was crowded with 80 thousand people.
Such an audience was an absolute record for Italian Rugby. Rugby Monza, Waymedia's partner since long time, has proposed an impact Bluetooth Marketing action to…
