Press release
Italia - All Blacks: a Bluetooth Marketing campaign with Waymedia's technology
A Bluetooth Marketing campaign was organized for the match Italy – All Blacks, that took place at Milan Stadium, last Saturday. In effect this was a perfect situation for a Proximity Marketing action: San Siro Stadium was crowded with 80 thousand people.Such an audience was an absolute record for Italian Rugby. Rugby Monza, Waymedia's partner since long time, has proposed an impact Bluetooth Marketing action to Peroni, the Official National sponsor.
So, thanks to the partnership among Peroni, Rugby Monza and Waymedia, there was several MobiTouch Cube put around Peroni's hospitality area. People who were around Peroni's truck has received a special content: the HAKA song, the famous war dance of Maori culture. This campaign has had a great success: a lot of persons have downloaded content just to have a souvenir of the memorable match.
Waymedia has held its leading position in the Proximity Marketing sector since 2005, offering powerful and reliable products and extensive customer support.
Today we sell our devices in more than 50 countries in the World, and our technology is used and trusted by the most known brands on a Global Scale.
Waymedia S.r.l.
Via Fanin 48
40127 Bologna
elena.artico@waymedia.it
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