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Press Releases from E-Smart Choice (5 total)

Enrichment Marketing: Developing Anti-Obesity Products and Programs Through Adve …

The International Journal of Pediatric Obesity has recently released a report based on an analysis of data from studies published between 1980 and 2005 stating that by the year 2010 one out of two children in the western hemisphere will be overweight, many of which can be technically classified as obese. In addition, the report states that one out of three children in the European Union and one out of

Childhood Obesity:Technology and the Advertiser's Edge

Advertising of junk food and sugar laden sodas plays a powerful force in the epidemic of childhood obesity in America. But why is advertising today so powerful to children? According to Robert Reiher, PhD., president of E-Smart Choice and Enrichment Marketing, "One answer lies in the interaction that occurs between media technology and media techniques. The reason the advertiser has the edge over the educator is that we are witnessing

Enrichment Marketing: A New Approach To Childhood Obesity

In the past three decades, obesity has tripled among American children ages 6-11, according to the Robert Wood Foundation. The number of overweight American children has more than doubled in the past 20 years. In 1980 about 7% of kids were overweight; by 2002 that number had climbed to 16%, according to the U.S. Centers for Disease Control and Prevention. If trends continue, for the first time in history the

Enrichment Marketing and The Science Behind It

Although sometimes we fail to acknowledge it, our ability to adapt to fast and often furious changes in our environment is limited by our biological and psychological make-up. Unlike the blistering speed of innovation and technology, the architecture of the human brain takes thousands of years to make significant development alterations. According to Robert Reiher, PhD., founder of E-Smart Choice, a marketing consulting firm and the Enrichment Marketing Method(tm), "This fundamental

Enrichment: The New Marketing Paradigm

Most commercial and social marketers are familiar with the distinctions between these marketing categories. For the uninitiated, commercial marketing focuses on selling products to consumers. Social marketing, on the other hand, is a process for influencing human behavior on a large scale for the purpose of societal benefit rather than commercial profit. Now, there is a breakthrough approach to reaching today's consumers, according to Robert Reiher Ph.D., founder and president of