Enrichment Marketing and The Science Behind It

Although sometimes we fail to acknowledge it, our ability to adapt to fast and often furious changes in our environment is limited by our biological and psychological make-up. Unlike the blistering speed of innovation and technology, the architecture of the human brain takes thousands of years to make significant development alterations.

According to Robert Reiher, PhD., founder of E-Smart Choice, a marketing consulting firm and the Enrichment Marketing Method(tm), "This fundamental mismatch between social change and brain adaptation places us in a precarious position. Technology will continue to advance faster and our human ability to modify our biological foundations. For this reason, we are now witnessing higher and higher levels of stress along with the necessity to compensate for the accelerating pace of social change."

Enrichment Marketing offers both social and commercial marketers alike a scientific "tool box" for addressing the ever-changing marketing audience. Enrichment Marketing brings together the research and insights from a broad range of scientific disciplines. These include the following:

1. Neuroscience
2. Developmental Psychology
3. Learning Theory
4. Media Psychology
5. Social Psychology
6. Consumer Psychology
7. Information Processing Theory

According to Dr. Reiher, "The Enrichment Marketing Method deepens the understanding of the Product/Person interplay to provide important information regarding the consumers." These include:

1. Age and stage of development, the "Mind Map" of your specific audience
2. Brain based architecture
3. Developmental dimensions, i.e., physical, social, emotional, cognitive, ethical, transcendent, needs and wants
4. Gender distinctions
5. Beliefs and values
6. Lifestyle choices

Today, new technological tools require new Enrichment Marketing rules. Technological advances must be constantly factored into the successful business equations. "Currently, economic value is changing in the world of business," according to Dr. Reiher. "Consumers must be upshifted, given experiences that are more enriching. These experiences must support, personalize, develop trust and foster connectedness and encourage positive development and wellness. At E-Smart Choice we understand the new tools and how the new rules must be applied to enrich today's changing consumer."

For more information on Enrichment Marketing and E-Smart Choice, please contact Tony Wallace, Director of Communications and Marketing at 818-487-8283 or visit the website at www.esmartchoice.com.

This release was published on openPR.