Press release
Enrichment: The New Marketing Paradigm
Most commercial and social marketers are familiar with the distinctions between these marketing categories. For the uninitiated, commercial marketing focuses on selling products to consumers. Social marketing, on the other hand, is a process for influencing human behavior on a large scale for the purpose of societal benefit rather than commercial profit.Now, there is a breakthrough approach to reaching today's consumers, according to Robert Reiher Ph.D., founder and president of E-Smart Choice, a product development and marketing consulting company dedicated to Enrichment Marketing.
"Enrichment Marketing is a science based marketing method used specifically to expand human development" he says. "The science of human development is currently either minimized or neglected in the process of designing and marketing products and programs for today's consumer. Instead, many product and programs are developed only for their commercial viability in the competitive marketplace, completely disregarding age and stage appropriateness".
As a result, current market research estimates that up to 95% of all new products and programs will not succeed or will perform below expectations. According to Dr. Reiher, new technological tools and the changing cultural environment now require new rules for developing successful marketing strategies and successful products and programs.
The principles, strategies and foundations of Enrichment Marketing are aligned and consistent with the needs and wants of today's changing consumers. Businesses that expect to operate successfully today must enrich their consumers to align with their rapidly changing expectations. Today's commercial and social marketers must look to "upshift" their consumers and target audiences. Look for our next press release for more on "Upshifting Your Consumer", Enrichment Marketing and E-Smart Choice as solutions for your marketing problems.
For more information on Enrichment Marketing and E-Smart Choice please contact Tony Wallace, Director of Communications and Marketing at 818-487-8283 or visit the web site at ESmartChoice.com.
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