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BELLA PUPA is 2017 FBIF’s Most Innovative Food

01-23-2018 02:36 PM CET | Fashion, Lifestyle, Trends

Press release from: Bugsolutely

Bella Pupa - first silkworm snack in the world

Bella Pupa - first silkworm snack in the world

January 20, 2018 – Bugsolutely's Bella Pupa won the 2017 FBIF’s Most Innovative Food prize. Bella Pupa was voted number one out of a selection of 54 competitors from different categories, including diary, drink, snack and instant foods like Wangwang, Master Kang, Haoxiangni and Three Squirrels.

"Bella Pupa is providing us with a new idea of eating insects, which is more acceptable for the public. It caught our eyes by creating a new food category with more popular taste and fashionable design. We think insect products will become popular snacks in the future in China", commented Mote Chan, media director of FBIF (Food and Beverage Innovation Forum).

The complete final ranking is available at http://t.cn/RQQIReu
FBIF Most Innovative Food Prize promotes the innovation in the chinese food landscape, ewarding the creative spirit and improvements in our quality of life. Both taste and package design matters for FBIF, but above all the product must fulfill real, new needs of consumers. "We are very excited for this victory. Bugsolutely is a new start up with small resources but a great idea: silkworm is an exceptional ingredient, yummy and nutritious", affirmed Massimo Reverberi, founder of Bugsolutely China (www.bugsolutely.cn).

About Bugsolutely China
Bugsolutely China is a food company specialized in edible insect products. Founded in 2017 in Shanghai, Bugsolutely China is the first producer in the world of a food based on silkworm powder. Bugsolutely China is supported and accelerated by BitsxBites, the first chinese food accelerator, which is focused on building a better future with innovative, sustainable foods. Bugsolutely is also in Thailand, where it produces the unique Cricket Pasta, made with 20% cricket flour, aimed at western markets (www.cricketpasta.com).

Bugsolutely (Shanghai) Ltd - Tel. +86 158 2175 9751 - Operative office: 3 Floor, Building 5, 436 Jumen Road, Huangpu - 200023 Shanghai

Media contact: laura@bugsolutely.com

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