Press release
Top placing in "INKA – Der Wettbewerb" for Wiha product catalogue
Schonach – The product catalogue of Wiha Werkzeuge GmbH from Schonach, Germany almost achieved top rankings for the coveted "INKA 2008" prize. In the comparison for the tools industry, Wiha for the first time achieved second place.
The Black Forest company is highly pleased with second placing in the tools industry comparison for its advanced product catalogue 2008/2009. Already last year, Wiha was able to successfully assert itself against well-known competitors with its newly designed online catalogue, taking the honours for first place. The award is recognised by the industry as a coveted recognition for catalogue design.
A total of approximately 100 catalogues participated in the competition. A team of experts analysed the catalogues submitted in a multilevel process according to over 150 individual criteria. Evaluation focused upon the sectors product search, product selection, ordering, design and print, with design and communication criteria supplementing the "print" sector.
"INKA – Der Wettbewerb" annually distinguishes companies from Germany, Austria and Switzerland for outstanding technical catalogues in business and industry sectors. The organiser of the competition and the associated initiative "INKA – Industrie. Kataloge. Kommunizieren." is TANNER AG, a service company that creates product catalogues among other services. The award ceremony took place on 25. March 2009 as part of a celebratory evening event hosted by the TANNER think tank.
The product catalogue for Wiha is the most important aid for sales support. The high levels of customer-friendliness and user-friendliness for the comprehensive range of Wiha products has again been confirmed by this award. Wiha Werkzeuge GmbH is a company distinguished first and foremost by technically mature and user-friendly tools. Innovation, quality and reliability form the fundamental values of corporate policy.
"We are not satisfied with mediocrity but are intent on only offering our customers mature and durable tools of premium quality," explains Wilfried Hahn, Managing Director of the company. Numerous awards and a current spectrum of more than 4,300 products of the highest quality substantiate his claim.
Wiha Werkzeuge GmbH
Obertalstraße 3-7
D-78136 Schonach/Germany
Tel. +49 (0) 7722 959-0
Fax +49 (0) 7722 959-160
presse@wiha.com
www.wiha.com
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