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Optimus Appoints Senior Vice President For MENA Region

04-20-2009 07:42 PM CET | IT, New Media & Software

Press release from: Optimus Technology & Telecommunications

/ PR Agency: OAK Consulting
Manu Koshy, Senior Vice President – Channel & Marketing at Optimus Technology & Telecommunications

Manu Koshy, Senior Vice President – Channel & Marketing at Optimus Technology & Telecommunications

Manu Koshy, the new Senior Vice President – Channel & Marketing, will look to forge new business alliances with vendors and develop Optimus’ channel in the MENA region.

Dubai, United Arab Emirates, April 19, 2009: Optimus Technology & Telecommunications, a leading valued added distributor of technology products and IT services in the region, announced the appointment of Manu Koshy as the company’s new Senior Vice President – Channel & Marketing. This appointment comes as part of the company’s enhanced customer and partnership focused strategy. In this position, Koshy will be directly responsible for forging alliances with leading global vendors, understanding new technologies, and developing Optimus’ channel network in the MENA region. Koshy will also head the Optimus team in business development activities that will lead to identifying and bringing in the best-in-class solutions and technology to meet and exceed customer expectations.

“Over the last year, Optimus has made great progress in delivering value to our customers, channel partners and vendor partners. As we continue to grow our business regionally, it is necessary to have the right talent in place to help us achieve our goals. Koshy’s proven track record in channel and vendor management will play a pivotal role in helping us drive business growth in the MENA region,” said Meera Kaul Sawhney, Managing Director at Optimus Technology & Telecommunications.

Having worked with large business houses and delivering cutting edge IT products and services to their clients, Koshy brings with him over sixteen years of international experience in channel and vendor management particularly in the Middle East region. He has also worked with leading Indian and APAC based IT Value added distributors and vendors. As the Senior Vice President of the company, Koshy’s immediate focus will be to translate his expertise into achieving the organizational vision of Optimus, through the strengthening of its product portfolios and channel strategy. He will also focus on strengthening end-customer and channel partner relationships.

Speaking about his appointment with Optimus, Koshy said that he was extremely impressed with the dedication of the team and the vision of the company leadership, and looked forward to being able to deliver strategically focused results within short turnaround periods. “I look forward to this opportunity and am confident that our customers can definitely expect various unique product offerings and continued high quality services in the near future too” he added.

Optimus offers its customers an ‘Integrated Solution Offering’ Model and a Vendor Extension Model (VEM) through total business process outsourcing. The key strengths of the company are in local terrain knowledge and end-customer & channel relationships. Their strengths also include proactive end customer engagement with focus on technology enablement, maximization of reach through channel development and management, end-to-end support offering, efficient and customized Supply Chain Management (SCM), and effective channel motivational programs.

About Optimus Technology & Telecommunication
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions. Headquartered in the strategic business hub of Jebel Ali Freezone, Dubai, Optimus is able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.
Optimus, through its dedicated sales teams for the enterprise and SME businesses, provides design and sales assistance to all its partners and resellers across the EMEA region. Through its automated and centralized CRM, Optimus has created seamless processes for pipeline and opportunity mapping. Optimus believes in providing value added services to its reseller base by offering support for its resellers on pre-sales, solution design, sales, implementation and 24*7 after sales support services.
For further information, please visit

Nirmala Dsouza
P.O.Box 39261, Dubai, UAE
Rigga Road, Deira, Dubai

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