openPR Logo
Press release

Will ONDC Kill Duopoly of Swiggy-Zomato? Find out what the ONDC CEO T Koshy has to say about it: Ken Research

06-06-2023 07:53 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research Pvt .Ltd

Will ONDC Kill Duopoly of Swiggy-Zomato? Find out what the ONDC

Swiggy and Zomato reign supreme as the dominant players in India's online food delivery market, collectively commanding an impressive market share of around 50%. According to a Ken Research report, the journey of online food delivery market players in India began in 2006 with the pioneering ventures of "JustEat" and "FoodieBay."

Furthermore, companies like Foodpanda, Tiny Owl, Swiggy, and Uber Eats entered the market over time. But consolidation and successful exits from the market have resulted in only two players, Swiggy and Zomato sustaining in the industry. However, the player could not enjoy the leading position, tension-free for longer.

The arrival of ONDC has shaken up the top players in the Indian food delivery sector. Here is why?

ONDC (Open Network for Digital Commerce), backed by the Indian government allows restaurants to sell food directly to customers without the need for a third party and has been giving tough time to the private rivals, Swiggy and Zomato.

As per observations, ONDC has been growing rapidly over the last few weeks as daily retail orders that includes food and beverages and grocery segments have jumped over 100x from nearly 200 orders at the end of February. The hefty discount available on the platform is the key growth driver of the ONDC in the country. Its evidence is the screenshots uploaded by consumers on the internet that depicts the comparison of the food items available on Zomato/Swiggy and ONDC. An Mc Aloo Tikki Burger costs Rs 140 on Zomato/Swiggy and Rs 89 on ONDC, about 60 percent cheaper. The non-veg lovers will have to spend around Rs 398 for a Murgh Afghani Tikka Biryani on Zomato but only Rs 342 on ONDC.

Will the "discounting" strategy cut down the competition in the sector?

Presently, Swiggy or Zomato charges a commission of anywhere between 18% and 26% from restaurants whereas the ONDC platform partners charge only 2-6%. This is the key growth driver of the ONDC. But is the discounting policy here to stay?
Well, according to the CEO of ONDC T Koshy, discounting is just a short-term strategy to start the transaction but the ONDC will be driven by competition and fair practices, not unhealthy discounting in the coming years. This embarks the conversation of healthy competition in the industry. Also, it highlights the need for the market players to come up with strong customer-centric strategies in order to stay ahead of the competition.

To know the competitive landscape of the India Online Food Delivery market, download the free sample report now!: https://www.kenresearch.com/sample-report.php?Frmdetails=MzM2NTQ0

The sample report consists of a market overview, competition analysis, and also the future projection that gives you a fair idea about future opportunities that lie in the India Online delivery sector.

For more insights on market intelligence, refer to the link below: -
https://www.kenresearch.com/consumer-products-and-retail/consumer-services/india-online-food-delivery-outlook-to-2025/336544-95.html

Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Will ONDC Kill Duopoly of Swiggy-Zomato? Find out what the ONDC CEO T Koshy has to say about it: Ken Research here

News-ID: 3078466 • Views:

More Releases from Ken Research Pvt .Ltd

India Nutraceuticals Market - Ken Research Stated the Sector Valued at USD 13,340 million with Strong Growth Potential
India Nutraceuticals Market - Ken Research Stated the Sector Valued at USD 13,34 …
Comprehensive market analysis maps exponential growth trajectory, investment opportunities, and strategic imperatives for industry leaders in India's rapidly evolving nutraceuticals ecosystem Delhi, India - August 26, 2025 - Ken Research released its strategic market analysis titled "India Nutraceuticals Market Outlook to 2030," revealing that India's nutraceuticals market is projected to surpass USD xx billion by 2030. The comprehensive analysis details how the market is expected to grow at a CAGR of
US Outdoor Apparel, Footwear and Equipment Market - Ken Research Stated the Sector Valued at USD 35.2 billion with Strong Growth Potential
US Outdoor Apparel, Footwear and Equipment Market - Ken Research Stated the Sect …
Comprehensive market analysis maps sustained growth trajectory, investment opportunities, and strategic imperatives for industry leaders in America's evolving outdoor recreation ecosystem Delhi, India - August 26, 2025 - Ken Research released its strategic market analysis titled "US Outdoor Apparel, Footwear and Equipment Market Outlook to 2030," revealing that the United States' outdoor recreation product market is projected to surpass USD xx billion by 2030. The comprehensive analysis details how outdoor product
UAE Luxury Furniture Market Crosses USD 802 Million Milestone: Latest Analysis by Ken Research
UAE Luxury Furniture Market Crosses USD 802 Million Milestone: Latest Analysis b …
Comprehensive market analysis maps growth trajectory, investment opportunities, and strategic imperatives for industry leaders in the UAE's evolving luxury furniture ecosystem Delhi, India - August 25, 2025 - Ken Research released its strategic market analysis titled "UAE Luxury Furniture Market Outlook to 2030," revealing that the UAE's luxury furniture market is projected to reach USD xx billion by 2030. The comprehensive analysis details how the market is expected to grow at
UAE Furniture Market Crosses USD 5.1 Billion Milestone: Latest Insights by Ken Research
UAE Furniture Market Crosses USD 5.1 Billion Milestone: Latest Insights by Ken R …
Delhi, India - August 25, 2025 - Ken Research released its strategic market analysis titled "UAE Furniture Market Outlook to 2030," revealing that the UAE furniture market is projected to surpass USD xx billion by 2030. The comprehensive analysis details how the market is expected to grow at a CAGR of xx% from 2025-2030, driven by robust construction activity, increasing urbanization, and a growing expatriate population. The 80-100-page report provides decision-makers

All 5 Releases


More Releases for ONDC

Emerging Trends to Reshape the Manufacturing Logistics Market: Advancing Logisti …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. Manufacturing Logistics Market Size Valuation Forecast: What Will the Market Be Worth by 2025? The size of the manufacturing logistics market has seen a fast-paced increase in recent years. Its growth trajectory indicates an increase from $146.97 billion in 2024 to achieve a value of $162.17 billion in 2025,
Key Trends Shaping the Future Manufacturing Logistics Market From 2025-2034: Adv …
What combination of drivers is leading to accelerated growth in the manufacturing logistics market? The expansion of the e-commerce industry is projected to drive the evolution of manufacturing logistics markets in the future. The concept of e-commerce involves internet-based transactions for goods and services, which include retail, wholesale, digital products, and various services. The upsurge in e-commerce is fueled by wider internet access worldwide, providing broader online shopping prospects, and improved
Prominent Manufacturing Logistics Market Trend for 2025: Advancing Logistics Thr …
"What Are the Projected Growth and Market Size Trends for the Manufacturing Logistics Market? The size of the manufacturing logistics market has expanded significantly in recent years. It is projected to increase from $146.97 billion in 2024 to $162.17 billion in 2025, with a compound annual growth rate (CAGR) of 10.3%. The historic period's growth is down to the rising implementation of logistics, the heightened demand for effective logistics services, an
India E-Commerce Market Poised for Major Growth by 2032: In-Depth Analysis
According to a recent report published by Allied Market Research, titled, "India e-commerce Market by Model Type, and Offering: Opportunity Analysis and Industry Forecast, 2023-2032," The India e-commerce market was valued at $162.19 billion in 2022, and is projected to reach $1,355.59 billion by 2032, registering a CAGR of 23.7% from 2023-2032. Get a Sample Copy of this Report : https://www.alliedmarketresearch.com/request-sample/A126917 As internet penetration continues to increase, more individuals have access to
Digital Gift Card Market 2024 - By Share, Growth, Demand, Trends, Opportunities …
The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2033 The Business Research Company offers in-depth market insights through Digital Gift Card Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments. Market Size And Growth Forecast: The digital gift card market size has grown rapidly in recent
Open Network for Digital Commerce is Poised to Accelerate the Growth of MSMEs in …
India has one of the fastest-growing digital commerce spaces in the world, expected to reach a market size of close to $150 billion by 2025. This huge surge has been fuelled in part by the tech transformation which has been unfolding across the country for the past decade or so. The government has also added its support and impetus to the tech infrastructure in order to boost efficiency and ease