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Bruno Banani goes green with BIOPHYL™

03-17-2009 11:22 PM CET | Fashion, Lifestyle, Trends

Press release from: ADVANSA

/ PR Agency: !Wir: Kommunikation und Unternehmensberatung GmbH
Underwear from Bruno Banani with BIOPHYL

Underwear from Bruno Banani with BIOPHYL

Innovator underwear manufacturer Bruno Banani goes green with BIOPHYL™, using a new product from Advansa, Europe's polyester fibre leader. BIOPHYL™ is the last in technology and sustainable ecology in fibre form. Bruno Banani, the cult underwear brand can now promise not only high wearing comfort but also an ecologically friendly fabric combination from Knitter Handel & Diller without resigning to the bold desings, unusual cuts and peppy colours that have made of Bruno Banani the leading fashion creator that has shaken the fashion of underwear for the last 16 years.

In 1993, when the South German entrepreneur Wolfgang Jassner launched the underwear label bruno banani, in order to bring new, trendy underwear for men onto the market, it was like a real revolution. For the first time in the history of the clothing industry, bruno banani suddenly pepped up the most intimate of all articles of clothing with bold colours and daring cuts and added unusual details such as embroidered emblems or rhinestones.
High-use textiles such as these also make particular demands on fabric suppliers. In addition, there are always new demands in accordance with the zeitgeist. In order to produce the popular items of underwear and also comply with the increasing demand for eco-textiles, bruno banani decided to use BIOPHYL™ for its Jump&Run collection.

The knitwear for this is produced by Händel + Diller, based in Balingen. The Händel + Diller knitting company, known for its innovative circular knitting and for specialising in the finest knitted fabric for underwear, was able to develop some particularly effective properties for this area.

BIOPHYL™ fabrics are produced from polyester yarns, which are based on a special polymer made by DuPont De Nemours. These yarns not only guarantee an unusually brilliant colour, adhesion and softness, but also give fabrics outstanding stretch and recovery properties.

BIOPHYL™ also has another decisive advantage, as Advansa Market Manager Luciano Colasanto knows, "The Bio-PDO™ used in BIOPHYL™ reduces considerably the dependence on petroleum. 37% of the polymer used in BIOPHYL™ are made of the new, reproducible raw material. This is an important step towards achieving sustainability for polyester textiles."

BIOPHYL™ also has good prospects for the environment, since compared to nylon, which is frequently used in underwear, production of the new polymer results in up to a 63% reduction in CO² emissions. This contributes to reducing the greenhouse effect and a concurrent energy saving of up to 30% saves additional resources.

Further plus points are: heatsetability, UV/chlorine resistance, ironing resistance and awarding of the Oeko-Tex-Standard 100 certificate in highest product class 1.

Due to BIOPHYL™, the eco-friendly all-rounder, in the future bruno banani will not just visually be shaking up the world of underwear, but with the help of the new fabrics will also be ensuring a healthy climate beyond that of men's underwear. This is a product that should find many fans amongst bruno banani's environmentally and quality-conscious customers.

Imprint free of charge, copy requested

BIOPHYL™ is a trademark of ADVANSA Marketing GmbH

DuPont™ and Sorona® are trademarks or registered trademarks of E. I. DuPont de Nemours and Company Inc.

About ADVANSA
Operating in Europe, the Middle East and Africa, ADVANSA – owned 100% by the Haci Omer Sabanci Holding A.S. - is the largest manufacturer of polyester fibre and filament as well as a leading producer of polyester-based polymers, specialties and intermediates in the region. In 2007, ADVANSA had annual revenues of € 352 million. The company employs 2,000 employees and operates plants in Turkey and Germany. The headquarters are located in the Netherlands, with sales offices in Turkey, Germany, Spain, Italy and France.

www.advansa.com

Sabanci Holding is one of Turkey's largest industrial groups. Employing over 52,000 people in 70 companies, it has interests in chemicals and fibres, as well as banking and insurance, food, retail, textiles, energy, cement, automotive, tyres and tyre reinforcement materials, telecommunications, paper and packaging materials. The companies operate in a dozen foreign countries and export products world-wide. Sabanci Holding, which has controlling interests in 12 companies, is listed on the Istanbul Stock Exchange and has an aggressive strategy of growth through acquisitions and expansion of existing businesses.

Responsible for the content:
ADVANSA Marketing GmbH
Mr Luciano Colasanto
Caldenhofer Weg 192 Haus 1B
59063 Hamm
Germany
Tel.: +49 (2151) 366 99 03
Fax: +49 (2151) 366 99 03
e-mail: Luciano.Colasanto@advansa.com

Press contact:
ADVANSA Marketing GmbH
Ms Nurhan Nalbant
Caldenhofer Weg 192 Haus 1B
59063 Hamm
Germany
Tel.: +49 (2381) 87 85 306
Fax: +49 (2381) 87 85 350
e-mail: Nurhan.Nalbant@advansa.com

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