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Mobile Gaming Fun with the JOYity GPS Game

02-05-2009 07:34 PM CET | Media & Telecommunications

Press release from: Zelfi AG

In time with the first Android smartphone G1, a new cell phone game hits the market, which unites both virtual gaming fun and physical reality to one gaming experience. Instead of merely participating in the adventures of an avatar from in front of the PC, in JOYity, the player takes up the challenge in person. As hunter or hunted, as a tourist or a detective, the player enters one of the most exciting adventures, taking place in his physical reality.

On Android Market, JOYity is the first GPS game of its kind that can be played everywhere in the world. Because the games offered, which are particularly geared towards their location, can be selected by geography via the GPS localization of the cell phone. By means of the application, players can quickly and easily sign in for participation in a game matching their location as well as invite friends as additional participants. Whether as member of a team or as solitary combatant: the aim is to perform various tasks better and quicker than the opponents.

So it’s a race against time requiring frequent relocation and bearing continual challenges that can be coped with in various manners. Thus, mental as well as physical activity are essential ingredients of JOYity games. Furthermore, aside from a dynamically active gaming experience, JOYity provides a platform for creativity, too. Included with the application comes a section for game designers, allowing to develop personal game ideas and scenarios.

With its innovative mix of Geocaching and reality GPS game, JOYity positively stirs up the gamer’s world. It’s also due to the great demand by their users that Zelfi has already announced new versions for the iPhone and for J2ME cell phones for spring 2009. After all, it’s more people that make spare-time amusement like this even more fun.

JOYity can be downloaded from Android Market and provides further information on its website (www.joyity.com) or in the JOYity forum (forum.joyity.com).

About Zelfi

The Zelfi public limited company is a start-up located in Mainz/Germany being actively involved in the fields of Mobile Marketing and Mobile Entertainment by providing software products. The development and the service of a Mobile Marketing platform is our core business. This innovative technology-platform forms a nodal point of mobile phone users, mobile phone software developers and advertisers.
The Zelfi newsletter provides current information about new mobile games. Subscribe to Zelfi newsletter at www.zelfi.com/en/newsletter/.

Zelfi AG
CEO: Andreas Berg
Erthalstr. 1
D-55118 Mainz
Germany

Telefon: +49 6131-9064850
Telefax: +49 6131-9064853

info@zelfi.com
www.zelfi.com

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