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JOYity Reality Games on the G1 Cell Phone

10-21-2008 02:37 PM CET | IT, New Media & Software

Press release from: Zelfi AG

The mobile marketing and mobile entertainment company Zelfi presents its new software development, JOYity. It will be available at the Android Market, the online market place of the new Linux-based mobile operating system. JOYity is an interactive gaming platform with a wide range of stunning reality games for playing on HTC G1 cell phones.

JOYity, the new mobile gaming software platform, will revolutionize the oldest leisure activity of humans: gaming. The client software for Android smart phones gives the user access to a wide variety of JOYity games. Every game of JOYity is unique and associated with physical reality. As a single player or as a team the player enters the game in his or her natural environment, in a predetermined tailored area and has to solve a lot of quests. Some of these quests can be solved only at certain locations and might turn out as a hint to the next destination. A quest can be a picture puzzle, another kind of riddle, or even a physical challenge that has to be accepted at a specific location. “There are no limits to creativity”, Andreas Berg, CEO of Zelfi, describes the features and the appeal of the game.

The cell phone as a communications and multimedia device is the central element of the game. The player can use it to receive information and hints, as a map, for internet research or just to contact someone. “It is the combination of features such as GPS and location-based services with other phone capabilities that make playing JOYity games a completely new experience. The easiest mode is similar to geocaching”, Berg explains the principle. “But instead of having static instructions with GPS coordinates JOYity games are interactive and dynamic.” With JOYity a player can play an adventure full of puzzles and challenges.

Another feature that makes JOYity extraordinary is the capability to design games. With the aid of the software the user of JOYity is enabled to construct a new game from scratch or to derive from existing games. The game creation can be shared with the JOYity user community. “While it is exiting to play a game someone else created, it might be even more thrilling to create a game and see other people play it. You feel like a director of a movie”, states Andreas Berg. The power of imagination does not have any limits, particularly since the game does not only take place in the virtual world or in the real world, but in a combination of both. This promises to be an adventurous and exciting experience, whether a user is creating new games or taking part in an already existing one. JOYity games can be played everywhere in the world. But specific games can also be tailored to one location and make the player get to know unknown corners of his or her own city or explore a yet completely unknown place. One way or another, stirring entertainment in an adventurous style is guarantied.

JOYity is a novelty in the market of games. The gaming software can be downloaded free of charge for HTC G1 cell phones at Android Market, an open content distribution service provided of Google along with the Open Handset Alliance. Interested parties are invited to visit the JOYity website (www.joyity.com).

About Zelfi

The Zelfi public limited company is a start-up located in Mainz/Germany being actively involved in the fields of Mobile Marketing and Mobile Entertainment by providing software products. The development and the service of a Mobile Marketing platform is our core business. This innovative technology-platform forms a nodal point of mobile phone users, mobile phone software developers and advertisers.
The Zelfi newsletter provides current information about new mobile games. Subscribe to Zelfi newsletter at www.zelfi.com/en/newsletter/ or http://www.joyity.com/newsletter/.

Zelfi AG
CEO: Andreas Berg
Erthalstr. 1
D-55118 Mainz
Germany

Telefon: +49 6131-9064850
Telefax: +49 6131-9064853

info@zelfi.com
www.zelfi.com

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