openPR Logo
Press release

Packaging design creating “authenticity”- Wholefood.me

07-17-2017 11:48 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Jam&Co Design Pty Ltd

Brand Strategy

Brand Strategy

Jam & Co recently completed a project with a subscription-based wholefoods snack box company.

The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with “convenient, healthy, nourishing, and tasty snacks”.

An article in PKN(http://www.packagingnews.com.au/design/jam-and-co-gives-authenticity-to-wholefoods-snack-box#09rtFxMFbVsgrmtq.99) revealed how the Jam&Co team was challenged to showcase the authentic naturalness of the brand and the products in an environment where everyone screams ‘natural’ (See an earlier post What’s Natural & What’s Not!”)

The Jam&Co design team developed a brand which creates an emotional connection with the audience as it taps into the feeling of ‘guilt free’ pleasure customers will have when eating these portion controlled nutritiously, nourishing snacks.

Understanding the consumer journey

As well as creating a new Brand for Wholefood.me of branding, the design team’s next critical step was to immerse themselves in the completely understanding the online consumer journey . The product is sold via subscription service. Therefore the business needed to clearly demonstrate what the product was, how it worked, and engage potential new subscribers, encouraging them to sign up. This needed to be done subtly so as not to discredit or depreciate the genuine authenticity and honesty which really set this brand apart from their competitors.

The complete Wholefood.me package creates a truly personalised and enjoyable experience for subscribers. “We want them to feel good about nourishing their body”.

You can see more either by reading the PKN article(http://www.packagingnews.com.au/design/jam-and-co-gives-authenticity-to-wholefoods-snack-box) or by looking at the Wholefood.me Case Study(http://jamandco.com.au/wholefood-me/)

Source: http://jamandco.com.au/packaging-design-creating-authenticity-wholefood-me/

We are an award winning, Sydney based Brand Design agency specialising in Packaging Design. We believe in the power of design to create commercially successful brands and we know the KEY to that success is creating an emotional connection with your consumer. With over 20 years experience, we masterfully blend creative passion with strategic thinking and a big dollop of grand ideas to produce beautifully designed and engaging packaging that cater to all your brand's needs in any retail environment.

Jam&Co Design Pty Ltd
Level 3, Suite 3.06, 22-36 Mountain Street, Ultimo NSW 2007
Phone: (02) 9211 3883
Email: hello@jamandco.com.au
Website: jamandco.com.au/

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Packaging design creating “authenticity”- Wholefood.me here

News-ID: 626638 • Views: 152

More Releases from Jam&Co Design Pty Ltd

Jam&Co Design Packaging For Be Natural – Mini Bites
Since being launched in 2016 Be Natural Whole Grain Mini Bites has had the highest repeat rate of Adult Cereals NPD. Be Natural came to Jam&Co looking revitalise the product packaging to attract more trialists. The brand had to engender new sales without having any incremental A&P (advertising & promotional spend) support. The objective of the refreshed pack was to drive trial with target family audience and leveraging a proven
Meat company muscles into retail with brand refresh
A family-run meat producer has rolled out new packaging in the retail space with the help of design agency Jam & Co. The Zammit brand has been family-run since its inception in 1952, had been predominantly a foodservice brand with a small presence in retail. Recent opportunities gave Zammit the potential to capitalise further on the retail market, with expanded distribution into stores like Harris Farm and IGA. Jam & Co(http://jamandco.com.au/) was tasked
Energy bars get naked for Australian launch
A US energy bar company has launched in Australia with the help of design agency Jam & Co. The company approached Jam & Co to adapt the Bear Naked brand, which is already well established in the US, for launch into the Australian FMCG snacking category. Key consideration points included determining how the notion of 'bears' would translate locally, and identifying humour that would resonate with Aussies but stay true to the
The Importance Of Product Packaging Design For Marketing
It's a useful gizmo to market your products besides differentiating your brand. Within the last many decades, businesses, manufacturers as well as distributors from promising small to large regardless of their product's shape and size are opting for safe, high standard, environmentally friendly packaging to enhance their product's image featuring in the extremely competitive market. Right now one may wonder why organizations providing quality goods need striking product packaging design.

All 5 Releases


More Releases for Brand

Commercial Cleaning Brand Building Experts
Learning to rely on a reliable brand for commercial cleaning requires trust. Allen Maintenance Corporation has been rendering quality commercial cleaning and building maintenance to commercial enterprises throughout the Eastern District of Michigan, for more than 28 years. During that timeline, business relationships have enabled, Allen Maintenance Corporation, to establish its commercial cleaning brand as a subject matter expert. After all, Allen Maintenance Corporation, provides removal of trash, sweeping, vacuuming, and mopping.
WELLNESS BRAND OSTEOSTRONG ANNOUNCES FRANCHISING
FIRST OF ITS KIND WELLNESS SYSTEM IMPROVES MUSCULAR STRENGTH AND BONE HEALTH IN JUST FIVE MINUTES A WEEK (HOUSTON, TX) March 19, 2012 – For a maturing baby boomer population, aging well has become a top priority. As people age, lowered bone density, loss of muscle strength, and the aches and pains of growing older are factors that greatly reduce the quality of life. In addition, Osteoporosis is reaching epidemic proportions
RAFI conducts internal brand cascades
The Ramon Aboitiz Foundation, Inc. (RAFI) conducted the internal brand cascades in eight batches attended by all team leaders and team members from the five focus areas and support teams. The sessions ran from February to April 2011 and facilitated by the RAFI Brand Management Team headed by Chief Operating Officer Dominica Chua; Human Resources Officer Jeanette Zulueta; and Communications Officer Haidee Emmie Palapar. Carol Ballesteros and Trixie Ylaya of
MilitaryPlaques.Com Brand New Website
Indianapolis--On February 2011 launched a new website for MilitaryPlaques.COM, an online merchant of mahogany wood products. The new site is programmed, conceptualized and designed for easier and more secure online shopping. With the use of the most advance e-commerce sofrware platform and Content Management System CMS, MilitaryPlaques.Com has able to develop a website that responds to customers' demand for an easier user interface shopping cart. The new website homepage is designed to
New brand website for Adevox
April 7th, 2008 - Following a two months brainstorming and trial session, in which we’ve thought of different solutions to get it done, Adevox has just launched its new brand website. Whilst the design remains in the classic “presentation website” patterns, with easy to use navigation and ergonomic graphics, the back-end is based on a Wordpress development platform. We took this decision because of the platform’s great SEO rate and
Brand Becomes a Hit
‘Brand becomes a hit’ – this was the title of round-table discussion in the context of ‘PeterFood’ exhibition (Saint-Petersburg, Russia) which was held on 8 of November. The event’s organizers invited the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin who shared the secrets of successful brand development. ‘PeterFood’ is the largest food exhibition in the North-West region of Russia which has been held annually for 15 years.