Packaging design creating “authenticity”- Wholefood.me
The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with “convenient, healthy, nourishing, and tasty snacks”.
An article in PKN(http://www.packagingnews.com.au/design/jam-and-co-gives-authenticity-to-wholefoods-snack-box#09rtFxMFbVsgrmtq.99) revealed how the Jam&Co team was challenged to showcase the authentic naturalness of the brand and the products in an environment where everyone screams ‘natural’ (See an earlier post What’s Natural & What’s Not!”)
The Jam&Co design team developed a brand which creates an emotional connection with the audience as it taps into the feeling of ‘guilt free’ pleasure customers will have when eating these portion controlled nutritiously, nourishing snacks.
Understanding the consumer journey
As well as creating a new Brand for Wholefood.me of branding, the design team’s next critical step was to immerse themselves in the completely understanding the online consumer journey . The product is sold via subscription service. Therefore the business needed to clearly demonstrate what the product was, how it worked, and engage potential new subscribers, encouraging them to sign up. This needed to be done subtly so as not to discredit or depreciate the genuine authenticity and honesty which really set this brand apart from their competitors.
The complete Wholefood.me package creates a truly personalised and enjoyable experience for subscribers. “We want them to feel good about nourishing their body”.
You can see more either by reading the PKN article(http://www.packagingnews.com.au/design/jam-and-co-gives-authenticity-to-wholefoods-snack-box) or by looking at the Wholefood.me Case Study(http://jamandco.com.au/wholefood-me/)
We are an award winning, Sydney based Brand Design agency specialising in Packaging Design. We believe in the power of design to create commercially successful brands and we know the KEY to that success is creating an emotional connection with your consumer. With over 20 years experience, we masterfully blend creative passion with strategic thinking and a big dollop of grand ideas to produce beautifully designed and engaging packaging that cater to all your brand's needs in any retail environment.
Jam&Co Design Pty Ltd
Level 3, Suite 3.06, 22-36 Mountain Street, Ultimo NSW 2007
Phone: (02) 9211 3883
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