Meat company muscles into retail with brand refresh
The Zammit brand has been family-run since its inception in 1952, had been predominantly a foodservice brand with a small presence in retail.
Recent opportunities gave Zammit the potential to capitalise further on the retail market, with expanded distribution into stores like Harris Farm and IGA.
Jam & Co(http://jamandco.com.au/) was tasked with updating the iconic brand to reflect the passion and pride of the meat range.
The design team contemporised the Zammit roundel and tapped into colour cues from the Zammit's family heritage.
The typography was handcrafted and inspired by Mediterranean butcher signage that reflects the passion and quality of the Zammit brand.
The brand then needed to be rolled out onto several packs that would stand out and highlight the Zammit difference.
The food shots used on pack were designed to inspire and create appetite appeal for consumers.
Emotion was created through the use of old photographs of the Zammit family, showcasing the history and nostalgia behind the products in conjunction with warm textures.
This news first appear at http://www.packagingnews.com.au/design/meat-company-muscles-into-retail-with-brand-refresh?
We are an award winning, Sydney based Brand Design agency specialising in Packaging Design. We believe in the power of design to create commercially successful brands and we know the KEY to that success is creating an emotional connection with your consumer. With over 20 years experience, we masterfully blend creative passion with strategic thinking and a big dollop of grand ideas to produce beautifully designed and engaging packaging that cater to all your brand's needs in any retail environment.
We specialise in...
Invigorating and re-positioning existing brands
Graphic design for packaging
Packaging Form design
Artwork and print production
Jam&Co Design Pty Ltd
Level 3, Suite 3.06, 22-36 Mountain Street
Ultimo, New South Wales 2007 Australia
Phone: (02) 9211 3883
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