Energy bars get naked for Australian launch
The company approached Jam & Co to adapt the Bear Naked brand, which is already well established in the US, for launch into the Australian FMCG snacking category.
Key consideration points included determining how the notion of 'bears' would translate locally, and identifying humour that would resonate with Aussies but stay true to the Bear Naked brand essence.
"We took iconic bear illustrations and gave them an Australian touch by illustrating them as a 'surfer bear' and 'skater bear'," Jam & Co managing director Jennifer Segail said.
"We then brought the brand to life by giving it personality through Australians' love of puns, using these on pack copy to create personality and interest."
The final part of the design challenge was in showing value for money, and that the bars are sold in a set of two.
Jam & Co designed an outer wrapper with a transparent top half, meaning consumers can engage with the bear illustrations but also easily see that the product was a twin pack.
News Souece: http://www.packagingnews.com.au/design/energy-bars-get-naked-for-australian-launch
We are an award winning, Sydney based Brand Design agency specialising in Packaging Design. We believe in the power of design to create commercially successful brands and we know the KEY to that success is creating an emotional connection with your consumer. With over 20 years experience, we masterfully blend creative passion with strategic thinking and a big dollop of grand ideas to produce beautifully designed and engaging packaging that cater to all your brand's needs in any retail environment.
We specialise in...
Invigorating and re-positioning existing brands
Graphic design for packaging
Packaging Form design
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Jam&Co Design Pty Ltd, Level 3, Suite 3.06, 22-36 Mountain Street, Ultimo, New South Wales 2007, Phone: (02) 9211 3883, Email: email@example.com, Website: http://jamandco.com.au/
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