Energy bars get naked for Australian launch
The company approached Jam & Co to adapt the Bear Naked brand, which is already well established in the US, for launch into the Australian FMCG snacking category.
Key consideration points included determining how the notion of 'bears' would translate locally, and identifying humour that would resonate with Aussies but stay true to the Bear Naked brand essence.
"We took iconic bear illustrations and gave them an Australian touch by illustrating them as a 'surfer bear' and 'skater bear'," Jam & Co managing director Jennifer Segail said.
"We then brought the brand to life by giving it personality through Australians' love of puns, using these on pack copy to create personality and interest."
The final part of the design challenge was in showing value for money, and that the bars are sold in a set of two.
Jam & Co designed an outer wrapper with a transparent top half, meaning consumers can engage with the bear illustrations but also easily see that the product was a twin pack.
News Souece: http://www.packagingnews.com.au/design/energy-bars-get-naked-for-australian-launch
We are an award winning, Sydney based Brand Design agency specialising in Packaging Design. We believe in the power of design to create commercially successful brands and we know the KEY to that success is creating an emotional connection with your consumer. With over 20 years experience, we masterfully blend creative passion with strategic thinking and a big dollop of grand ideas to produce beautifully designed and engaging packaging that cater to all your brand's needs in any retail environment.
We specialise in...
Invigorating and re-positioning existing brands
Graphic design for packaging
Packaging Form design
Artwork and print production
Jam&Co Design Pty Ltd, Level 3, Suite 3.06, 22-36 Mountain Street, Ultimo, New South Wales 2007, Phone: (02) 9211 3883, Email: email@example.com, Website: http://jamandco.com.au/
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Energy bars get naked for Australian launch here
News-ID: 683266 • Views: 224
More Releases from Jam&Co Design Pty Ltd
Jam&Co Design Packaging For Be Natural – Mini Bites
Since being launched in 2016 Be Natural Whole Grain Mini Bites has had the highest repeat rate of Adult Cereals NPD. Be Natural came to Jam&Co looking revitalise the product packaging to attract more trialists. The brand had to engender new sales without having any incremental A&P (advertising & promotional spend) support. The objective of the refreshed pack was to drive trial with target family audience and leveraging a proven
Meat company muscles into retail with brand refresh
A family-run meat producer has rolled out new packaging in the retail space with the help of design agency Jam & Co. The Zammit brand has been family-run since its inception in 1952, had been predominantly a foodservice brand with a small presence in retail. Recent opportunities gave Zammit the potential to capitalise further on the retail market, with expanded distribution into stores like Harris Farm and IGA. Jam & Co(http://jamandco.com.au/) was tasked
Packaging design creating “authenticity”- Wholefood.me
Jam & Co recently completed a project with a subscription-based wholefoods snack box company. The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with “convenient, healthy, nourishing, and tasty snacks”. An article in PKN(http://www.packagingnews.com.au/design/jam-and-co-gives-authenticity-to-wholefoods-snack-box#09rtFxMFbVsgrmtq.99) revealed how the Jam&Co team was challenged to showcase the authentic naturalness of the brand and the products in an environment where everyone screams ‘natural’ (See an
The Importance Of Product Packaging Design For Marketing
It's a useful gizmo to market your products besides differentiating your brand. Within the last many decades, businesses, manufacturers as well as distributors from promising small to large regardless of their product's shape and size are opting for safe, high standard, environmentally friendly packaging to enhance their product's image featuring in the extremely competitive market. Right now one may wonder why organizations providing quality goods need striking product packaging design.
More Releases for Packaging
Packaging Robots : Robots that Make Packaging Easier
Packaging robots are robotics system used for packaging purposes and reduce labor cost and package time. These packaging robots are flexible and can easily integrate into workspace. Packaging robots are type of industrial robots are used for packaging applications in manufacturing facilities for operations such as filling, primary packaging, placing, picking, palletizing, and de-palletizing. Packaging robots provide a variety of benefits including reduced part package time, labor cost reduction, and
Sugar Packaging Market
Global Sugar Packaging Market: An Overview Sugar packaging is done in a variety of formats, both in bulk and retail. There are a number of products available in the market for sugar packaging. The sugar packaging market is witnessing a tremendous shift in preference for flexible packaging formats. Manufacturers of sugar packaging are also incorporating technologies, such as QR codes. The advent of modern high quality printable packaging formats has led
Personalized Packaging Market 2025 | Design Packaging, Inc., PrimeLine Packaging …
As per the new market report published by Research Report Insights titled ‘Personalized Packaging Market’: Global Industry Analysis and Forecast 2017-2025’, global personalized packaging market attained a value worth US$ 25,577.9 Mn in 2017 and will possibly thrive at a promising CAGR of 5.1% over the forecast period (2017-2025). The global personalized packaging market has witnessed solid growth during the past few decades, owing to the increasing trend of luxury
Flexible Green Packaging Market Report 2018: Segmentation by Product (Reusable P …
Global Flexible Green Packaging market research report provides company profile for Tetra Laval, Wipak Group, Clondalkin Group Holdings, Ukrplastic, Ampac Holdings, Reynolds Group, Amcor, Sealed Air, Mondi, DuPont and Others. This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY growth rate, and CAGR for the year 2018
2018-2021 Honeycomb Packaging : Global Packaging Market
Press Release - 08 May2018 Global Research and Development News -- . . "Global Honeycomb Packaging Market 2017-2021" with coming years Industries Trends, projections of Global Growth, Major key player and Case study, Review, Share, Size, Effect. ' ' Honeycomb packaging is a type of protective packaging used for protecting products during transportation and handling. This packaging is generally made from either plastic or paperboard. Honeycomb packaging can be used as edge protectors, die-cuts,
Food Packaging Materials Manufacturers | Flexible Packaging | Suppliers
Find here Food Packaging Materials, Manufacturers and Food Packaging Suppliers. Shrinath Rotopack is India's largest global flexible Packaging company. They Manufacture Bags such as Coffee Bags, Ziplock Bags, Stand up Pouches and Assorted Bags. Shrinath Rotopack Private Limited is the Shree Group’s flagship company based in Hyderabad, India. With an experience of over two decades in the plastic industry and with the growing demand in the Indian market for flexible